Bobbi Brown’s new beauty brand, Jones Road , launched during the pandemic with the goal of creating high-performing, clean makeup that is easy to use. “It’s clean, simple makeup for every skin type and skin tone and you don’t need to be a makeup artist to use it, ” the founder and makeup artist says.
Brown is one of the beauty industry’s greats — she pioneered the “no-makeup” look before it became a trend and has helped people feel empowered by enhancing their natural beauty for decades. My mom has been a devotee of her eponymous make-up line (which Brown sold in 1995 plus departed from in 2016) since I was born, so I grew up seeing Brown’s name on the blush compacts stacked on her vanity or on the tubes of lip gloss tossed in her purse. Now, with the virality of Jones Road elegance, Brown is reaching new audiences — still using the same ethos of creating less-is-more makeup looks that make you feel comfortable and confident.
“Jones Road is for anyone who loves a natural, luminescent look that makes you look like yourself on your very best day, ” Brown says. “Most women don’t want in order to be overly made up — they want to use make-up to look better. And most women don’t want to appear trendy — they want beauty products that are clear, easy in order to apply plus that basically just work. Jones Road stays true to that ideal. That transparent, naturally beautiful look feels more modern right now than a full face of makeup. ”
I tested five of Jones Road’s brand new and bestselling makeup products, from the TikTok-famous What the Foundation to a surprisingly good clean mascara.
What we liked
$38 at Jones Road and Credo
Jones Road’s bestselling product, Miracle Balm, is the particular ultimate combination of skin care and make-up. The emollient-rich balm — made along with jojoba seed oil, argan oil plus vitamin E — melts into the encounter for a transparent layer of moisture and color. “It’s my go-to item because when I put it on, I instantly look much better, ” Brownish says. “It adds the wash associated with soft-focus dampness to enhance your skin. It also reflects light so it adds a hint of glow wherever you need it — cheeks, eyelids or lips. ”
Out of the nine shades Miracle Balm comes in, We tested this in Flushed (rosy tint), Magic Hour (bronze shimmer) and Au Naturel (clear). The latter is more of a skin enhancer than anything else, as it gives a glowy sheen. For just the hint of a blush tone, Flushed delivers the sheerest rosiness. My favorite out associated with the bunch is Magic Hour, which I use as a highlighter after applying the particular What the Foundation and The Best Blush. This blends with all the foundation beautifully and it has a luminous finish that provides the effect of an organic highlight. I can see why Miracle Balm is a favorite multiuse makeup product — the color is thus sheer that will you can apply it where ever you please, and wear it alone or layered on top of foundation. Just remember to break the particular surface associated with the balm — with your finger or a beauty spatula — when you first use this. This helps a person get in order to the softer part of the formula that you can then warm up with your fingers before applying.
$44 at Jones Street and Credo
The actual Foundation is the standout product that wowed me the most. It gave really natural-looking light coverage that evened my complexion and, dare I say, delivered the dolphin pores and skin effect along with one item. I’m not typically the foundation wearer — most days I’ll just do a bit of under-eye concealer — plus even when I test them for work, they end up at the bottom of a very large makeup pile. This product, however , has found a permanent place in my make-up bag . I tested two colors and found that the particular Beige worked as a perfect base tone for me, but with the summer tan, a couple dabs associated with Medium assisted add in some warmth. With regard to application, I actually opt to use my fingers to blend it in, yet it also works with the dense makeup brush or even makeup sponge. The creamy foundation looks like a tinted moisturizer and feels rich around the skin, thanks to a number of natural oils and moisturizing ingredients like sodium hyaluronate.
$25 in Jones Road and Credo
The Face Pencil is another great example of Jones Road’s versatility. It’s a handy concealer pencil that covers redness, dark circles and blemishes. Brown says it’s a favorite among make-up artists, who love the range of 25 shades and its blendability. I love it with regard to under-eye protection and hiding redness around my nose. I examined four tones — 7, 8, 9 and 10 — plus found that it’s quite useful in order to have a couple shades on hand. I use 7 (light with neutral undertones) to brighten the under-eye area and even out the particular redness close to my nasal area, and 8 (light/medium with peach undertones) as a true color match for covering up imperfections.
$28 from Jones Street and Credo
A new launch this fall , The Best Blush was created by Dark brown because a great powder blush has always been in her back pocket. “Powder blush will be what I grew upward on, ” she shares. “A pop of pink has always been our go-to as a make-up artist, and it has been just as important in my own attractiveness routine. Even on days when I’m not wearing makeup, you’ll find pink on the cheeks … even if it is a pinch to mimic a natural flush. It’s the easiest way to lift and improve the skin. ”
Available in five rosy shades, the particular talc-free formula is light and appears super natural, but it’s also buildable for more of a punch of colour. The squalane-infused powder may be worn on bare skin without looking chalky, or split with the Miracle Product (“for added luminosity, ” according to Brown). Rosy and Sandy were the shades that worked well best for me, and I used Jones Road’s Blush Brush for effortless application. We also want swiping a few on our ring finger and tapping the color on my eyelids regarding an easy, monochrome makeup look.
$26 at Jones Road plus Credo
Brown states The Mascara is another MUA-favorite. “It’s very hard to make a clean black mascara, but we seem in order to have mastered it, ” she says. Truthfully, I actually wasn’t expecting to like The Mascara as much as I do. With the stubborn, straight lashes, this takes the high-performing wimperntusche to keep them lifted all day. The particular Mascara’s oversized, curved wand helps generously coat our lashes along with one swipe, and the conditioning formula easily holds all of them up and adds length. However , it wasn’t smudge-proof for me personally, so I discovered that the particular best way I could get a long-wearing curl is to do a first coat of The Mascara followed simply by one coat of my favorite budge-proof mascara, Twenty/Twenty Beauty’s Clean Sweep Wimperntusche .
Using the products above — in addition to the honorable mention of The Lip Tint inside Nude Rose as well as my favorite brow items — I was able in order to do the makeup within under 10 minutes. The resulting look offers admittedly become my default makeup since I first tested the products, and I’ve re-created this for function events plus date nights alike.
Exactly what we didn’t like
While We didn’t experience any drawbacks that would keep me personally from reaching for any associated with the Jones Road items altogether, there are a couple things to know prior to trying it yourself. The light, “no-makeup” appearance that the line achieves doesn’t quite reflect how the products feel upon the epidermis. The Miracle Balm and What the Basis specifically feel rich and heavy — some reviewers have noted a “sticky” feeling — since their own formulas have emollient ingredients. I think I can appreciate feeling that extra layer of moisture in the cold winter months, but it takes some getting used to. There have also been reviews that will note a grainy texture in the What the Base — I actually experienced this in the Beige jar but not the particular Medium. I believe this provides to do with how the components settle within the container, yet I was able to massage the product in without any issues as well as the little bits of method blended out without a trace. It would furthermore be nice to see SPF inside the The actual Foundation formulation, since similar products that act because a tinted moisturizer (like Ilia’s Super Skin Tint ) have that will benefit.
How it compares
Makeup enthusiasts that like the minimalist aesthetic plus easy-to-use items of Ilia , Merit , Saie and Glossier will love the versatility associated with Jones Road. The base products — The Face Pencil, What the particular Foundation and Miracle Cream — are really what makes Jones road shine. They provide a seamless foundation for the barely there makeup look, and play well not only with other Jones Street products but with make-up from the aforementioned brands too.
While Jones Road comes with a slightly higher price point than the other no-makeup-loving brands, its products feel like makeup pro tools, because of Brown’s expertise. A clean beauty brand name ( the brand avoids 2, 700 potentially harmful elements ) with a focus on performance, the products first plus foremost seem like makeup you would find in a professional MUA’s kit — because that’s what they were made for. Brown created Jones Road in order to fill the gap within her own kit, and the result is quality cosmetics that pros plus beginners can benefit from.
And while we did not test this for this story, Jones Street also has a line of skin care — so if you like to stay loyal to one brand name in your beauty routine, it has everything you might need.
It is clear that will Brown has been intentional with producing high-performing cosmetics that work for everyone. Whether you’re shopping for your teen, yourself or your mom, Jones Road is adaptable to any age, skin type or even beauty program. Best intended for those who love an all natural, you-but-better look, the particular products are great for building confidence in your own makeup skills and your self.