While picking up  cheap London Drugs’ face  masks  for sleepovers and girls’ nights was  a rite of passage growing up,   like a scene from an early 2000s teen movie,   if you at all suffered through skin issues the seemingly fun  activity  is remembered very differently.

Such was the case for sisters Kelli and Brittni Kling.

“I have a form of rosacea plus [Brittni]  has had cystic acne in the past, ” says Kelli Kling over the phone.   “When shopping at Sephora and drugstores, we always had to be really  careful about what products we chose. inch

Ten years later,   their childhood sleepovers  inspired them to develop  reusable under-eye masks suitable for sensitive skin and with cute phrases that make them perfect for girls’ night.

Their Vancouver-based beauty brand is called Jeumont   and the sisters hope to eventually introduce skincare products of their own to the collection.

“My sister and I have usually wanted in order to start a business together, but we never really knew what, inches explains Kling. “We wanted to create something that celebrated self-expression and was suitable in addition to inclusive for all skin types and was also better for the environment. So we came up with the idea to create So Eye-Ronic reusable under-eye masks. very well

Most undereye masks come pre-soaked in a product that usually includes fragrance but the Eye-ronic masks are made coming from 100 per cent medical grade silicone and are meant  to be able to be paired with your favourite serum.

Kelli’s background is in geography and she says that the environment has always been at the forefront of her life so when developing  a product with Brittini, whose expertise lies in  marketing, they  wanted it to be something that was sustainable yet statement-making on social media.

“Our boxes are recyclable, we use recyclable plastic discs that hold the particular eye masks together. And then typically the silicone itself can be recycled if  you decide to not use them anymore, it can be melted down and even repurposed, micron says Kling.

The mask’s shape is  also specially designed by the sisters to be usable under either eye and this sassy phrases  like “selfie care, ” “slow down, ” together with “f***  off, ” can be read in the mirror and additionally show up perfectly legible in a new selfie. “We wanted this to be a product that people feel comfortable  taking a selfie with no makeup,   celebrating self-expression, ” states Kling.

She says that will filters are usually so pervasive in social networking that they home their own “statement skincare” will encourage and empower people to show off without makeup.

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