Global conflict, supply chain hiccups, energy shortages – 2022 seems to have seen it all. But despite the economic turmoil, e-commerce has continued to be a source of steady sales for B2B online stores.

The industry continues to grow, with reports suggesting that global product sales could exceed $5 trillion this year. 1 And with accelerating sales, the particular B2B e-commerce sector is on track to reach $13. 6 trillion in value by 2027, 2 , meaning 2023 will be likely to be another big year for the industry.

Savvy sellers will be strategizing on ways to take advantage of the particular e-commerce boom. If you’re also planning an entry into digital sales or want to expand your online sales catalog, we’ve curated a list of the top trending products to sell in 2023.

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How to find trending products to sell on the internet

Before launching in to our list of best products to market online next year, it’s worth taking time to explain how to find best-selling items on the particular internet.

With the growing profile of the B2B web commerce sector and the influx of companies into digital selling, there’s greater competition than ever before. One of the ways your on-line store can outpace the particular competition is by selling high-demand items that increase your profits.

You can identify products people want to buy by studying trend sites, embracing social listening, plus watching out for product trend lists like this one from Alibaba. com. Here’s a bit more about these research options.

  • Trend sites : Google Trends and Ubersuggest are examples of trend websites you may use. These powerful, and free, resources let you analyze specific keywords related to certain products. You can use them in order to understand how often people search for those keywords and why. You can also see the trend over time and how demand may build.
  • Marketplaces : Online B2B marketplaces like Alibaba. com regularly publish best-seller lists for various product categories. You may use these lists to see where the market is going. It’s furthermore possible to build your own trends list by observing products regularly marketing out on the platform. Pro-tip : we also use many of the other resources on this list to identify top-selling items.
  • Social media : With 46% of B2B customers using social media to create “I want” lists, identify product options, plus compare solutions, it’s clear why this can be a great research location. 3 You may see what products buyers are interested in with tools like Instagram Collections and Facebook Shop catalogs.
  • Online communities : Listening to shopping conversations in online communities is also a good idea. You can find Reddit threads, Quora spaces, Twitter communities, Facebook groups, and WhatsApp groups that will provide valuable information from real people.
  • Dropshipping tools : Multiple free and paid tools will help you identify well-known products plus where to buy them. Examples include Sell The Trend, Niche Scraper, AliExpress Dropshipping Center, and Allfactor.

trending products to sell online in 2023

As you’ll see, there’s no single way in order to identify the best items for on the web sale. You are able to choose to use one tool that you find trustworthy or a combination of two or more sources. It’s all about finding what works for a person.

That said, let’s get into the particular list of top trending products to sell online within 2023.

Top ten trending products to market online in 2023

Because every successful online retailer knows, ecommerce success lies in promoting what people want to buy. That’s where listings like this come in handy. Below, we’ll highlight ten product groups with particular trending products that hold promise for online product sales next 12 months.

You’ll discover this listing useful if you already have a niche and are looking for a new product category to market. B2B firms looking with regard to a digital selling niche will furthermore benefit from this particular list.

1. Health and Lifestyle

Health and wellness are bigger priorities regarding people today. According in order to the World Economic Forum, 62% of people confess that they’re more conscious regarding their health now than before the pandemic. 4

Some of the top trending items in this category include:

  • Medicinal supplements : Supplements like Ashwagandha, which is suggested to assist with male fertility plus improved athletic performance, 5 are seeing increased search volume. Another well-known product will be mushroom coffee – a blend of ground medicinal mushrooms like Lion’s mane with coffee beans.
  • Air purifiers : With greater concern about air quality in many major cities, air purifiers are trending as an option to refresh polluted air.
  • Matcha : Matcha is a caffeinated green tea that is seeing growing use in health and wellness circles.
  • Reusable water bottles : Environmental concerns, plus their impact on health, are usually fostering the use of eco- and health-friendly products like reusable water containers.

2 . Fashion

Fashion is the staple associated with B2B e-commerce. But recent developments, such as a return to outdoor plus social activities, are generating greater interest in certain items. Trending fashion items to sell within 2023 include:

  • High-waist jeans : Outdoor clothes are viewing a resurgence, and high-waist jeans (or mom jeans) continue to be a customer favorite.
  • Athleisure : Thanks to increased desire for sneakers and brands want Nike plus Lululemon, sportswear is now fashionable. Buyers love the style and comfort these products bring.
  • Headscarves : Scarves come in numerous attractive patterns and colors and can be styled with almost any outfit. So , it’s no surprise they’re seeing high search volumes on Google Styles. 6
  • Shapewear : Sales of shapewear, this kind of as leggings, climbed during the lockdown period as people stuck along with clothing products that provide comfort. But the trend offers endured so far and will likely continue into 2023.

3. Personal care and beauty

The beauty and personal treatment industry will certainly grow simply by more compared to 50% in order to reach $131 billion in revenue by 2026. 7 A few of the main personal care plus beauty items leading that will trend consist of:

  • Press-on nails : Stylish, affordable, and comfortable, press-on nails are unsurprisingly the hit with customers.
  • Hair wigs : The hair extensions market is 1 of the particular most vibrant globally, along with annual growth rates associated with 13%. 8 That is unlikely to change within 2023.
  • Sleep masks : Sleep masks can aid faster and more restful sleep. They protect the eyes from bright lights that can chase rest away, and that’s why buyers love them.
  • Electric toothbrushes : Electric toothbrushes may be easier in order to use and much more effective than manual hairbrushes, making them a go-to in grooming categories.
  • Hair oil : Due to their unisex applications, hair oils are a trending product within male plus female individual care sectors.

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4. Kitchen

While fast food and takeout surged in popularity before the pandemic, a lot more people have reverted to home-cooked meals today. According to reports through PM News Wire, seven of 10 consumers may continue cooking at home even after the particular pandemic.

The best-selling products in this category include:

  • Air fryers : Air fryers are usually everywhere plus rapidly gaining in recognition, especially around the holiday season. Buyers enjoy these products’ versatility and relative ease compared with deep fryers.
  • Portable blenders : Like air flow fryers, portable blenders offer convenient plus easy access. With all of them, buyers can make juices, smoothies, and other drinks on the go.
  • Kitchen area organizers : You’ve seen the TikTok videos. This category includes stackable racks, shelf organizers, carts, and door pantry organizers. Purchasers cannot get enough of them.

5. Home

Home décor items continue to post strong sales plus growth figures. The market, which was valued at $641. 4 billion in 2020, is forecast to develop at the rate of four. 8% yearly between 2021 and 2026. 9

Some of the top well-known products inside this group include:

  • Decorative doormats : Doormats along with lovely designs, quirky messages, and some other customized features are in great demand.
  • Blackout curtains : In moving away from light, flowery drapes, people choose heavy window shades made with dark material to create a cool and cozy space.
  • Bedside lamps : Apart from their own functionality, bedside lamps are an opportunity in order to make a style statement. Plus with their particular ease of installation, it is no wonder that buyers really like bedside lights.
  • Sofa beds : It’s the particular ultimate combination of comfort and style, perfect for lazy days lounging in the living room with a good movie.

six. Childcare

While more individuals make childbearing decisions later in life, there’s also a greater net spending on childcare products. Parents are interested products that are great intended for their kids and are furthermore increasingly seeking to make a style statement.

The greatest choices for online childcare items include:

  • Baby carriers : There has been a high plus constant demand for baby carriers recently, and the search styles have remained relatively stable.
  • Baby monitors : Ranking best of mind for safety considerations, child monitors assure parents associated with their child’s safety. Models with additional features like two-way talk, night vision, and dynamic angles experience high demand.
  • Child swings : Baby swing products are increasingly hot amongst parents with infants. The swing’s gentle rocking motion calms infants and provides much-needed quiet time for adults.
  • Toys : Kids’ toys are usually an web commerce staple globally. In the particular US alone, demand for these products jumped by 17% in 2021. ten

7. Pet products

The pet care market place is an additional hot ticket item in e-commerce sales. Some of the top trending products with this class include:

  • Dog harnesses : Dog harnesses are more comfortable than normal collars, as they don’t put as much strain on the pet’s neck.
  • Cat beds : With the rise in cat ownership inside many countries, 11 cat accessories like kitty beds are also rising in popularity.
  • Pet carriers : A pet carrier is essential for any pet parent that needs to travel with their pet. Google Developments analysis shows that these products are seeing high demand.

8. Office

As remote work has come to stay for many organizations, more employees are setting up home offices and workspaces. However , even amongst those faced with a return to in-office work, there is a higher drive to secure a comfortable work environment with equipment that promote comfort.

  • Blue light glasses : Also called photochromic lenses, blue light glasses are the popular ecommerce item due to their eye wellness benefits.
  • Podcast mics : Podcast mic product sales grew throughout the pandemic as more people started podcasts. The particular podcast trend is still hot, plus these items sell quick.
  • Smart plugs : These devices can turn any kind of electrical outlet into a good AI-enriched resource. Buyers may use them to control products remotely, hence their attraction.
  • Mousepads : Mouse pads will also be experiencing promising sales developments as more people prefer to use a mechanical mouse, even with laptops.

9. Winter

Winter sales will begin to pick up pace from the particular end of 2022 and will carry on well directly into 2023. And with concerns close to energy make use of and availability, more customers will look to obtain much-needed winter supplies. Products that are trending in this particular category consist of:

  • Thick scarves : Aside from being cozy plus highly functional, these are usually fashion products that can complement different outfits.
  • Winter boots : Sturdy and stylish ones are popular, especially among younger buyers.
  • Woolen jackets : The winter season can see sub-zero temperatures. These jackets are not only desired for their own outdoor utility but may also become great for indoor use, specifically with the expected energy rationing this winter.
  • Thick socks : Along with waterproof winter shoes, sellers should prepare for a surge inside orders to get thick socks.
  • Winter season mitts : Winter gloves will be preferred for their functionality, comfort, and style.

10. Gadgets

Gadgets plus appliances typically enjoy favorable online sales. For instance, mobile phones and smartphone accessories are customer favorites. As a result, the smartphone accessories market is expected to reach $413 billion in value by 2030. 12 Products that will attract high demand include:

  • Phone cases : Phone cases always sell, plus 2023 is unlikely to be different.
  • Power banks : People who are constantly cellular enjoy the ability to charge their phones on the run. Interest in power banks will also surge due to power cuts and rationing.
  • Portable power stations : More consumers want to be in control of their power use, and portable power stations help provide this manage.

trending products to sell online in 2023

Tips for selling trending products online

Now you know the best products to sell online in 2023. But how do you go about ensuring competitive advantage and a great selling experience for your online business? We’ve outlined some tips below that can help.

1 . Pursue repeat product sales

Customer retention can save your business money and earn you more in the long run. Yet, one-time buyers continue to pose a challenge for businesses. According to reports, 75% of consumers are one time buyers. 13

Your business can overcome this challenge simply by giving buyers reasons in order to return. Offering dedicated in addition to effective client service, personalized service, and even quality products are tactics that can help.

second . Differentiate with packaging

According to a study by Ipsos, 72% of customers say that packaging design influences their own purchasing decisions. 13 This means making simple tweaks to be able to your packaging can secure more purchasers and increase brand loyalty.

Pursuing eco-friendly packaging, innovative designs, together with customized options are techniques that can help you differentiate along with packaging.

3. Sell environmentally friendly products

Speaking about eco-friendliness, there’s an increasingly significant opportunity for sellers in sustainability categories. Reports suggest that will 73% associated with consumers look for eco-friendly options when searching for household cleaning and personal care products. thirteen

Savvy sellers may enter this particular market together with well-performing items like compostable cork phone cases and additionally laptop sleeves.

4. Double down in a niche

You’ve probably heard this many times already, but it’s worth repeating – you must pick an e-commerce niche and sell there. While it could be tempting to pursue every well-known product not to mention category, you’ll create a better and also more sustainable business if you’re known with regard to something specific.

5. Watch the competition

Finally, adopt the particular practice regarding periodically checking on your competitors to see what they’re doing, how that differs from your strategy and lessons you can learn. You’ll gain great insight into typically the market and enjoy opportunities for you to fine-tune your own strategy.

One way to help monitor this competition is to track often the keywords used on their website. That gives a person an idea involving what markets they’re targeting. You can use tools like Ahrefs to crawl competitor websites and get the sense connected with their keywords.

Sell on Alibaba. com

With this list of top trending goods to sell in 2023, you can plan your revenue strategy for your coming year.

And if of which strategy includes expanding your current sales footprint to new countries as well as territories globally, then you’re within the right place. Alibaba. com gives you the equipment and exposure to meet buyers within nearly 200 countries and territories internationally and the exact support to make them loyal customers.

Take the first step to creating an international brand for the business today. Open a new seller account on Alibaba. com in order to get started.

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