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Sheena Suparman (The Jakarta Post)

Jakarta   ●   Fri, December 2, 2022 2022-12-02 16: 00 0 5101134116d2a28e548a85b153b93770 4 Companies Tokopedia, awards, local-brands Free

According to data collected by Statistics Indonesia (BPS), the cosmetics industry has grown by 9. 61 percent since last year. The Food and Drug Monitoring Agency (BPOM) observed that companies under the beauty category had grown from 819 in order to 913, which is a 20. 6 percent increase. Moreover, data found that will by July 2022, as much as 83 percent was dominated by small and medium enterprises (SMEs).

E-commerce platforms in Indonesia have long been a champion for the micro, little and moderate enterprise (MSME) industry, providing a platform for various businesses to grow across all sectors. The cosmetics industry is no different, as most brands have gotten their foot in the particular door simply by opening official stores online.

The Tokopedia 2022 Elegance Awards (TBA) was held to highlight the achievements of local elegance and skincare brands, most of which started in order to grow on the e-commerce platform. The particular voting-based system garnered the particular participation associated with over a hundred thousand votes last month, awarding 25 trophies to various manufacturers.

“Tokopedia really appreciates the people who have voted for their local attractiveness and personal care brand of choice through the particular 2022 TBA. The results of the votes show that products through local beauty and individual care business activists are increasingly becoming people’s top option, ” said AVP associated with FMCG-Long Tail Tokopedia, Marina Anggraini.

AVP of FMCG-Long Tail Tokopedia, Marina Anggraini reiterated Tokopedia’s commitment to continuously support the growth of Indonesia's cosmetic brands in her opening speech. AVP of FMCG-Long Tail Tokopedia, Marina Anggraini reiterated Tokopedia’s commitment to continuously support the growth of Indonesia’s cosmetic brand names in her opening speech. (. /. )

The awards were broken into five categories: skin care; body care; makeup and elegance tools; lip and eye makeup; and two of the most coveted awards of the night, Fastest Growing Brand and Best Newcomer. Winners were also selected based on several criteria, ranging from brand popularity on mainstream social media in order to the development of their products on the platform.

The winners will receive various benefits to support their business, including marketing capital in the form of TopAds advertising balances, as well as a 2022 TBA badge, which can increase buyer confidence, because well as training related to company management for the brands through industry experts.

Out of the 25 awards, Azarine, Kahf, Jacquelle and Somethinc led the particular pack by each winning two honours across the categories. The latter, which usually won Best Eye Care early in the night, also brought home the Quickest Growing Brand name this 12 months. Meanwhile, Kitschy Beauty snagged the Best Newcomer title.

Guests were treated to a talk show by Tokopedia category development (Beauty & Personal Care) senior lead Sherine Pranata and Dr. Kardiana Dewi SpKK FINSDV. Guests were treated to a talk show simply by Tokopedia category development (Beauty & Personal Care) senior lead Sherine Pranata plus Dr . Kardiana Dewi SpKK FINSDV. (. /. )

Before the announcement, attendees were treated to a talk show between Tokopedia Category Development (Beauty and Personal Care) Senior Lead, Sherine Pranata and Dr. Kardiana Dewi SpKK FINSDV. Sherine encouraged more appreciation for local brands and Tokopedia’s commitment by giving them a lot more exposure. She also added that there were more votes this year, compared with the previous rounds, which showed people’s added enthusiasm this year.

“One from the manifestations of Hyperlocal is the Kumpulan Toko Pilihan (KTP), the product curation page for that seller closest to the buyer’s location, ” stated Sherine, explaining one of the initiatives by Tokopedia in order for the particular brands to develop across the country. “There is also Dilayani Tokopedia , a fulfillment service that allows sellers, which includes beauty plus personal care MSMEs, in order to leave their products in ‘smart warehouses’ within areas with high demand, so that people can get items from these sellers more quickly and efficiently. ”

Doctor Kardiana in turn talked about the importance of skin treatment and attractiveness brands that will work for different skin types, as well as the importance of pores and skin protection. The girl commented that the COVID-19 pandemic offers helped push the conversation of skin care and beauty brands forward, as everyone had to take their own shopping online during lockdown.

“When they do things like this particular, it encourages local manufacturers to do even better. Like when you get an award, you feel like you want to do something a lot more, so it’s very good, ” Dr . Kardiana said of the 2022 TBA. The lady later additional, “The awards do so much more than they think. ”

Tokopedia’s Beauty plus Personal Treatment category has the highest level of sales these past few years. The system recorded numerous interesting findings, especially in the Attractiveness and private Care category in the third quarter associated with 2022. They found that will regions with the highest increase in the number of transactions are Pandeglang (Banten), Ciamis (West Java), Magelang (Central Java), Tuban (East Java) and Manado (North Sulawesi).

Furthermore, regions with the particular highest increase in the number of sellers include Bandar Lampung (Lampung), Garut (West Java), Magelang (Central Java), Denpasar (Bali) and Balikpapan (East Kalimantan). Whereas regions using the highest embrace the quantity of buyers are Muaro (West Sumatra), Jambi city (Jambi), Demak (Central Java), Alor (East Nusa Tenggara), Bantaeng (South Sulawesi) plus Central Halmahera (North Maluku).

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