(PRESS RELEASE) MINNEAPOLIS, MN — The Optical Foundry appoints Industry Veteran Cynthia McWilliams to chief sales officer for OGI Eyewear and Article One Eyewear.

OGI Eyewear, an original Indie Sunglasses label plus Article 1, designers of heirloom eyewear, announce that Cynthia McWilliams will join the leadership team in the role associated with chief sales officer as OGI Eyewear plans with regard to expansion and growth going forward. McWilliams will be responsible regarding leading plus overseeing the development and execution of the company’s sales strategy. She will work closely with all departments to deliver a world class sales team operating at the highest level associated with efficiency, consistency, and effectiveness for our customers. The eyeglasses market has seen so much change over the particular last couple of years and The particular Optical Foundry has made significant investments in new digital technologies, rebranding, revamping the collections plus enhancing the particular customer journey to create a completely unique and profitable experience for independent eye care professionals. McWilliams will bring forth an even greater momentum within the product sales team for the company plus our clients to realize all the benefits of the recently refreshed OGI Eyeglasses.

“I am energized by the particular changes in the industry and the new ideas and technologies that are now available to deliver innovative products and services to optical professionals, ” said McWilliams. The Optic Foundry’s investments and commitment to a healthy future intended for its partners and it’s total reworking of the Brands plus Collections, inspired me to join the particular team during this very exciting phase for that company. ”

With over 30 years’ encounter in the eyewear business, McWilliams started her trip in retailing at Lenscrafters in store merchandising and later in product development. Along with broad senior leadership roles inclusive of sales, selling, product development and a proven track record for increasing revenue with wholesale divisions at Viva Group, Luxottica U. S. A. plus Kenmark, we see the opportunity for her similarly in order to continue that will success leading the sales team at OGI Eyewear.

Rob Rich, CEO of the particular Optical Foundry said, “To keep true to our mantra of The Optical Foundry ‘Independence to get Independents’ we are continually looking to improve all aspects associated with our organization and become a better, stronger partner to our own accounts. We aspire to support our customers in any facet that we can. With the addition of such a tremendously skillful plus seasoned player to the OGI management team, Cynthia will be able to quickly and adeptly give us an even higher level of service and skill that very few organizations within the market can provide. Even fewer when you consider organizations whose sole goal is for the continued success of impartial optical. “

For the particular past two years, OGI Sunglasses and Post One Eyewear have been developing item for your changing eyewear sector. We are proud to support the independent market with quality eyewear made in Japan and Italy and designed in the particular U. H. A.


The Optical Foundry was founded in 2019 to curate the portfolio associated with brands that will serve the independent optic market. The current members of the Optical Foundry are l. a. Eyeworks, OGI Eyeglasses and Content One Sunglasses and their associate brands.

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