In today’s wide world of front-facing video, one associated with my favorite uses of the form is the beauty tutorial. What my high school self would have given to watch Selena Gomez or Zoë Kravitz demonstrate the proper way to apply liquid eyeliner. (All I had was that—admittedly fantastic— Bobbi Brown “Teenage Beauty” book. ) And while makeup application can be a bit more personal, I would imagine there is a somewhat objective best way to use skincare.

That being said, you certainly wouldn’t know it based on the particular celeb tutorials I’ve seen as of late. For every Hailey Bieber, who applies her moisturizer with the softest of touches, there’s a Kristin Cavallari, who slathers skincare and pats serums with near violent abandon. So what’s a front-facing video lover to do? Fortunately, I have a job that allows me to go straight to a truly trusted source (no shade, celebrities).

Ahead, two Los Angeles-based, celebrity aestheticians—Candace Marino (AKA the LA Facialist ) and dermatological nurse Natalie Aguilar —offer their insight on the best method to apply skincare. From toners and eye serums to creams for the neck and chest , their own expert advice can help you find your own confident rhythm for a daily routine.  

Feature image by Michelle Nash.

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Image by Riley Reed

Before we really break it down, are there any general rules of thumb for applying skincare?

“My rule when applying any kind of skin care product is always apply upwards, ” Aguilar explains. “Never pull any part of the skin down. We cringe when I see videos of those who violently rub or pull plus drag their particular skin downwards. ”

Image simply by Winnie Au

The Best Way to Apply Toner

The particular oft-overlooked step in skincare routines, toners assist balance out moisture levels to get the pores and skin in prime condition with regard to the serums and moisturizers to follow (in addition to the slew of other benefits ).

“Some splash toner into the particular skin, while others pat, ” Aguilar shares. “I prefer using a cotton pad to gently wipe over freshly cleansed skin. The cotton mat will also pick up any kind of traces associated with dirt, make-up, oil, cleanser, or chlorine. ”

Marino prefers to forgo the use of cotton altogether to ensure she’s getting the most product directly onto her skin. “I pour the particular toner straight into my hand and dab it onto the face, ” she adds.

Image by Michelle Nash

The easiest method to Use Serums

One of the best ways to level up your routine is with a solid serum . The particular lightweight formulations come packed with higher concentrations of active ingredients that can penetrate a lot more effectively than a typical lotion. But all those active ingredients do need to be handled with care.

“I love to press and tap serums into the particular skin, ” Marino shares. “The tapping motion is usually wonderful in order to energize plus awaken the skin, especially in the morning. I avoid rubbing the product into my hands before applying this to my face because I actually want as much of the serum on the face, not my fingertips. ”

Aguilar doubles down on applying serums with gentle glides and taps. “Serums are actives and some aren’t meant to be over-rubbed, ” the girl adds. “Vitamin C serum and retinols should be softly applied. Rubbing them into the epidermis harshly may chafe your skin. ”

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The simplest way to Apply Face Oils

A face oil’s main goal is to moisturize the skin plus lock in hydration— the best ones also tend to smell fantastic.

“My favorite encounter oil is definitely Furtuna Skin’s Biphase Moisturizing Oil , ” Marino says. “Before applying, you want to give the particular bottle the good shake because it’s part oil and part water, which requires mixing, so whenever you fill and dispense the dropper, it contains both parts of the formula. I love to take a big inhale—it smells incredible—and then press it firmly in to the skin. Because this is each hydrating and moisturizing, your skin will drink it up when you apply it this way. ”

Aguilar loves in order to pair the girl face oils with a massage tool . “Feel free to massage your skin or even do some facial yoga, ” she adds. “Just as long because you make sure you’re massaging up plus out, never down or in. ”

Picture by Riley Reed

The Best Way to Apply Eye Serums

When dealing with active ingredients and the most delicate skin on our face, the key word can be mild . Marino loves to tap her fingers lightly beneath the girl eyes. If things are usually puffy, the lady gently strokes outwards to help move stagnant lymph. Just be sure you’re in no way pulling around the skin.

The Greatest Way in order to Apply Vision Creams

Both Aguilar and Marino point to a common mistake they’ve seen when applying vision creams : only focusing on the under-eye.

“We want to treat the particular entire attention zone since this usually shows signs of aging first with the development of fine lines plus wrinkles, ” Marino provides. “I encourage a 360-degree application, focusing on the upper lid, between the brows, the particular hollows beneath the eyes, as well as the crow’s feet. ”

Image by Teal Thomsen

The ultimate way to Apply Facial Creams

There aren’t any hard and fast guidelines when this comes in order to applying lotions, but both Marino plus Aguilar agree: glide your own cream up-wards and outwards.

Image by Michelle Nash

The Best Way to Utilize Skincare upon the Neck and Décolleté

Your décolletage deserves the same attention to detail since the pores and skin on your face. Aguilar offers her method for using great products to the sensitive area.

“Always press them on and therapeutic massage outwards in order to the shoulders then upwards to the jawline, ” Aguilar explains. “I like to get the back associated with my throat and ears as well. This is important regarding minimizing any kind of demarcation lines and keeping your skin upon the face, neck, and décolleté uniform and even-toned. ”

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