The Leading Intimate Care Brand Celebrates 50 Years by Developing New Packaging to Inspire Self-Care

TARRYTOWN, N. Y. , Aug. 25, 2022 /PRNewswire/ — In 2022, self-care has no boundaries. A ripple effect of the pandemic, this year saw a boost for one of the fastest growing wellness categories – feminine hygiene – with usage up to 51 percent*.   Summer’s Eve ® , the particular No . 1 feminine hygiene brand in the U. S., is reimagining its line of intimate care products to standout on shelves and in showers with new colors and sleek graphics, as more consumers continue to embrace total self-care. Each collection in the portfolio now features the different design and feel that reflect the scents and uses of the products – the Refresh collection offers bright colours and florals, the Gentle collection has a dreamy cloud aesthetic and the particular Active collection has a strong performance visual that includes black accents and beads. The new Summer’s Eve ® packaging design makes it easy to find preferred fragrances or create an experiential bathroom scape by mixing and matching the products you love.

With 50 years associated with expertise plus leadership within the category, Summer’s Eve ® has been committed to creating products that inspire confidence and seamlessly fit into the everchanging lives of consumers. Along with best-selling washes and fan-favorite wipes and sprays that are gynecologist tested plus made specifically for the intimate area, the particular brand continues to live out its mission with this latest evolution – helping consumers feel ready for anything. Putting women’s needs first, Summer’s Event ® has products for people that are both on-the-go or at home with a gentle fragrance or none at all – to fit into any lifestyle or daily routine.  

“At Summer’s Eve ® , we have been dedicated to supporting women for over 50 years and want to always evolve as a brand with our consumers and their needs, ” said Jeanne Collins , Vice President of Marketing at Prestige Consumer Healthcare. “With changing times bringing new focuses for our consumers, we want to continue in order to support plus empower them with new products that fit seamlessly into their lifestyle and look great too. ”

Whether you’re starting your day by hitting the gym or relaxing at night getting ready for bed, Summer’s Eve ® has a variety associated with products to customize any intimate treatment routine. For a daily kickstart or even nightly wind-down, the Summer’s Eve ® Cleansing Washes help to gently cleanse the romantic area within the bath or shower. After running around with kids or doing errands, the Summer’s Eve ® Cleansing Cloths can help remove odor-causing bacteria on-the-go. With regard to a quick mid-day refresh, try the particular Summer’s Event ® Daily Freshening Spray. Summer’s Eve ® also offers unique items like the Active Daily Performance Chafe Gel and Spa Intimate Skin Serum to enhance your self-care routine.

The Summer’s Eve ® portfolio was created with regard to a woman’s most personal area. Every product will be gynecologist tested, and gentle enough in order to use every day and free from dyes, plus parabens. To help consumers discover their favorite Summer’s Eve ® product, visit the brand website and take the particular quiz in https://www.summerseve.com/quiz-ps .

The new Summer’s Eve ® packaging will be rolling out on shelves this summer. You can find the brand’s variety of products  in food, drug plus mass retailers nationwide as well because on Amazon.

Visit www.summerseve.com or follow the brand upon Facebook or even Instagram for more information!

*Mintel:   FEMININE HYGIENE AND SANITARY PROTECTION PRODUCTS US, 2022

About Summer’s Eve ®
Summer’s Event ® has focused on cleansing products just regarding women since 1972. As the trusted leader in intimate care, the brand is known for developing personal treatment products which are gynecologist and dermatologist-tested intended for safety plus help women feel fresh every day time. As the requirements of women close to the world change, Summer’s Eve ® is usually dedicated to evolving and offering a wide range of items that match within a woman’s life. Learn more from www.summerseve.com .  

About Prestige Consumer Healthcare Inc.
The Company markets and distributes brand name over-the-counter products throughout the U. S. and Canada , Australia , plus in certain other international markets. The Company’s brands include Monistat ® and Summer’s Eve® women’s health products, BC ® and Goody’s ® pain relievers, Clear Eyes ® eye care products, DenTek ® specialty oral maintenance systems, Dramamine ® motion sickness treatments, Chloraseptic ® sore throat treatments, Compound W ® wart treatments, Little Remedies ® pediatric over-the-counter items, The Doctor’s® NightGuard ® dental protector, Efferdent ® denture care products, Luden’s ® throat drops, Beano ® gas prevention, Debrox ® earwax remover, Gaviscon ® antacid within Canada , and Hydralyte ® rehydration products and the Fess® line of nasal plus sinus care products in Australia . Visit the particular Company’s website at www.prestigebrands.com .

SOURCE Summer’s Eve

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