• By Liu Tzu-hsuan / Staff writer, with CNA

Local department stores have said they expect sales associated with cosmetic and skincare products to soar following the lifting of an outdoor mask mandate on Thursday.

The mandate had come into effect on May 19 last year, requiring people to wear masks outdoors at all times.

Cosmetics sales have since been dominated by eye makeup items, Uni-Ustyle Department Store in Taipei said.

Photo courtesy associated with Global Mall via CNA

However, it has recorded a surge in the product sales of lipsticks and other cosmetic products given that the lifting of the particular mandate, it added.

A senior official at Far Eastern Sogo Department Store yesterday stated that cosmetics sales usually peak near Mother’s Day and during anniversary sales.

However, many people did not purchase cosmetic products for Mother’s Day time this year, as they were still using the products they had bought throughout anniversary product sales near the end of last year.

Product sales of aesthetic products in the store fell about 20 percent during the particular COVID-19 pandemic, suggesting that people were not concerned regarding beauty care, the official mentioned.

In addition to lipsticks, sales associated with foundations plus other skincare products also soared considering that Thursday, they said, adding that the company expects the sales of such products to rise 10 in order to 15 % in the short term.

International makeup products brands have been focusing on the Taiwanese market as China continues to implement harsh lockdown measures to stamp out COVID-19 cases there, the person said, adding that Taiwanese consumers can expect a variety of new product launches.

Global Mall said that product sales of makeup, electric toothbrushes and razors rose after the mask mandate was lifted.

Female office workers aged 30 to 40 were the main buyers of electric hairbrushes, while razors were mostly inquired about by males aged 40 to 50, the mall said.

The particular mall desires its sales of cosmetic makeup products to increase 30 percent amid soaring demand for lipsticks, foundations, primers and blushers.

Appointments for facial skincare sessions also increased, it stated.

The shopping mall said it is offering discounts for its anniversary product sales and the particular Christmas shopping season.

Its sales this year have surpassed those from before the COVID-19 outbreak and the number of customers has almost reached pre-pandemic levels, this said.

It needs sales associated with food and beverages to grow 20 percent due to end-of-the-year gatherings and shopping sprees, it said.

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