The two stores will offer AI-powered vision care for customers in the GCC region

Rivoli Vision, which is part of the storied The Rivoli Group — a market leader in the region’s luxury lifestyle retail segment — has launched a brand-new concept store within the eyewear sector.

It has opened Zeiss Vision Middle in Emaar’s Dubai Hills Mall and Doha Festival City, Qatar.

Rivoli Vision, which runs over 85 stores with state-of-the-art vision care facilities across four concepts, is exclusively partnering with Zeiss — a Germany-based leading technology enterprise operating in the field associated with optics plus optoelectronics.

The collaboration between Rivoli Vision and Zeiss was inked last year.

The alliance, which incorporates technologically advanced Zeiss products and services in all its eyewear concept shops, promises Rivoli Vision customers a new plus sophisticated 360-degree eyecare experience.

Subbaiah A. P, director of Rivoli Vision, explained the particular significance of the joint venture.

“Enhanced customer satisfaction offers been our hallmark through the years. This idea considers both medical and aesthetic perspectives when it comes to selecting the right eyeglasses for our clients. Zeiss’ unique nine-step process will determine the perfect eyewear solution for any customer. Through the guidance of expertly trained optical professionals, customers will be able to encounter truly individual customisation associated with their optic requirements. ”

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Baudouin Series, managing director of Zeiss Eyesight Care Middle East plus Africa (MEA), said: “Visual needs differ from person to person, and we are committed to providing customers coming to Zeiss vision centres with the state-of-the-art, digitised and customer-centric experience. Detailed and in-depth consultations come together through the most accurate eye testing, and even the use of artificial intelligence through the Zeiss VISUFIT 1000 digital centration platform. The artificial intelligence (AI) used in the platform, thanks to its nine integrated cameras, can generate precise three-dimensional images of a customer’s face – an avatar – that allows one to try on thousands of different frames virtually. ”

The AI platform may support the eyecare professional when advising customers upon the most suitable frames from a wide selection of eyeglasses brands and will also allow them to view the particular frames from different angles, change the colour, compare all of them simultaneously and try various coatings plus sun tints.

These vision centres will also carry exclusive brands such as Klenze & Baum, Komorebi, MARKUS T, and Andy Wolf, alongside the latest collections from manufacturers such as Cartier, Montblanc, Gucci, Haffmans & Neumeister, Monogram plus Lindberg.