Myze is a next generation eye care engagement system that helps identify, treat, and manage dry eyes throughout a patient’s dry vision journey.

According to the news release, Myze enables “always available” screenings followed by frictionless access to products, services, and education. No more product overload plus decision paralysis at retail locations. Myze makes treating dry attention easy, affordable, and sustainable for patients and their providers.

Currently, at least 16 mil people in the United States have been diagnosed with dry eyesight disease of whom only 10% are being treated. And, as many as 75 million+ more may be suffering from dry eyes disease or digital eye strain but have not yet been diagnosed. Dry eye is a chronic, often progressive disease that manifests early on along with patient complaints of tired, red, itchy, or gritty eyes. As the disease progresses, blurred vision and potentially loss of vision can occur if not treated plus managed properly. It is the #1 reason why individuals see eye doctors.

Future MYZE customers will be met through partner physicians, social media, search, and other digital media channels and engaged through a very simple, however provocative question—”How Do Your own Eyes Feel? ”

Users engaging with the platform will find immediate plus long-term relief for their symptoms and discomfort and will do so through the MYZE suite of customized products and services.

“As physicians, we are seeing plus hearing through more dry eye sufferers than ever before, ” said Cynthia Matossian, MD, president of the American College of Eye Surgeons and chair from the Myze Medical Advisory Board.

“Throughout a combination of digital plus human interventions, Myze will deliver magical moments and memorable experiences for our customers so they can achieve the particular best possible outcomes for their dried out eyes and other ocular surface issues, Scott Tannenbaum, founder of Myze, said in the press release.

This will be achieved through a data driven dry eye screening solution that provides entry to personalized, inexpensive, and lasting treatment options, disease state education, plus ongoing tracking and engagement, as well as access to the country’s most influential vision care professionals. Marketing technology and machine learning will also power timely reminders, daily inspiration, and ongoing support.

“After spending most days and nights staring at my laptop and phone, my eyes typically feel worn out by the end of the particular day. After engaging with the MYZE system, I came to clearly understand why they hurt plus how I can treat them, ” Lexi, a 35-year-old computer programmer said within the news launch. “”The process was easy and simple and the Myze recommended item selections were perfect for my situation. ”

For information, visit Helpmyze. com.

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