Myze is a next generation eye care engagement platform that helps identify, treat, and manage dry eyes throughout a patient’s dry vision journey.

According to the news release, Myze enables “always available” screenings followed by frictionless access to products, services, and education. No more product overload plus decision paralysis at retail locations. Myze makes treating dry attention easy, affordable, and sustainable for patients and their providers.

Currently, at least 16 million people in the United States have been diagnosed with dry eyesight disease of whom only 10% are being treated. And, as many as 75 million+ more may be suffering from dried out eye disease or digital eye strain but possess not yet been diagnosed. Dry eye is a chronic, often progressive illness that manifests early on with patient complaints associated with tired, red, itchy, or gritty eyes. As the condition progresses, blurred vision and potentially loss of vision can occur if not treated and managed properly. It is the #1 reason why individuals see eyes doctors.

Future MYZE customers will be met through partner physicians, social media, search, and other electronic media channels and engaged through a very simple, however provocative question—”How Do Your Eyes Feel? ”

Users engaging with the platform will find immediate plus long-term relief for their own symptoms and discomfort plus will do so through the particular MYZE suite of customized products and services.

“As physicians, we are seeing and hearing from a lot more dry eye patients than ever before, ” said Cynthia Matossian, MD, president of the American College of Eye Surgeons and chair of the Myze Medical Advisory Board.

“Throughout a combination of digital and human interventions, Myze will deliver magical moments and memorable experiences for our customers so they can achieve the best possible outcomes for their dry eye and other ocular surface issues, Scott Tannenbaum, founder of Myze, said in the press release.

This will be achieved through the data driven dry vision screening solution that provides access to personalized, affordable, plus sustainable treatment options, disease state education, and ongoing tracking and engagement, as well as access to the country’s most influential eye treatment professionals. Marketing technology plus machine learning will also power timely reminders, daily inspiration, and ongoing support.

“After spending most days and nights staring at my laptop plus phone, the eyes typically feel worn out by the particular end of the day. After engaging with the MYZE system, I came to clearly understand why they hurt and how I can treat them, ” Lexi, a 35-year-old computer programmer said inside the news release. “”The process was easy and simple and the particular Myze recommended product selections were perfect for our situation. ”

For information, visit Helpmyze. com.

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