Meena Harris is the definition of a woman that does it all. Harris is a Harvard-educated lawyer, New York Times bestselling author and the particular founder and CEO associated with Phenomenal Media, which brought the Tony award-winning musical A Strange Loop to broadway and recently purchased satire site Reductress. Not to mention she’s a mother of two as well as the niece of Vice President Kamala Harris. So, her radiant beauty is far from her biggest accomplishment, but we still appreciate it.
Harris has lately teamed up with Ulta Beauty’s new Beauty& campaign . The campaign aims to widen the lens of beauty plus help people define beauty for themselves. “It’s been fun getting to think about beauty in different ways, both how we determine it and how all of us create this, ” Harris tells us. As part of the campaign, Harris plus two other creators developed unique T-shirts. “Something as small because a T-shirt can actually be a powerful tool associated with communication and self-expression, ” she says.
This campaign seeks to widen the lens of elegance and help everyone reclaim it with regard to themselves. Has there been a time in your life when you felt outside of the “standard definition” associated with beauty? If so, how did you move past that?
“I don’t know that will I necessarily felt outside of the particular definition, but I think I was aware that whenever I was growing up. For example , the images of attractiveness in the media were not always something that I saw myself in. I really gravitated toward this very specific Barbie whose name was like Kira Hawaiian Barbie. And I think it’s because we sort of both looked like each some other. I could see personally in the girl. I believe it just goes to show a very basic point about the power of representation.
My transformation has already been from beauty being defined as something that I express to others in order for someone else to perceive me as beautiful, versus doing something which helps me to understand myself since beautiful or to find that will inner confidence and that inner beauty. Beauty as an outward expression compared to beauty as an inward expression. I used to be someone that would not leave the house without at least having mascara on or feeling like We had dark circles under my eyes and wanting to conceal them along with concealer.
I would say probably coming out of the pandemic and in COVID and just at a period where we were all just kind of like letting that shit go and really returning to simplicity [helped]. It’s getting through the day and making it through Zoom after Zoom. I don’t know where it came from other than that. I just became very comfortable not really wearing any makeup at all. It’s something that I’ve continued to embrace in the way that will I didn’t whatsoever before. I’ll make TikTok videos not wearing makeup, plus I would never have done that in the past.
I think there’s another point there too, that it wasn’t just my own personal experience and evolution plus focusing more on skin care at that time, yet also I had been seeing other people doing this. I believe with TikTok there is that various filter associated with being unvarnished and authentic and people waking up and filming a video. Seeing other people doing that will reminds you there’s very much an universality even beyond the particular skin-care standard. It’s doing whatever makes you comfortable. So I think that’s been my biggest journey, the no makeup. But then I also love makeup. I’m very intentional about make-up. I love performing full glam and going to events, but Also i love not wearing makeup, so which is fun.
Back to this strategy, the power of getting in order to see others doing that but then also getting tools plus learning about different skin-care products that can support me within doing that will, whether it’s SPF or serums, and studying various steps that can become taken plus having a real skin-care practice. That comes from something that I used to be able to derive through my own self-confidence and sense of elegance about what made me feel good and not being worried about if somebody thought I actually looked tired . ”
Do you have a favorite SPF?
“ Tinted has a great SPF ($32) that offers no white cast, which historically provides been actually challenging along with SPF, so that’s one I really love. ”
You’re very busy with multiple jobs, kids and a family. What are some products a person use on days when you’re just doing the quick get-out-of-the-house routine?
“I would say definitely mascara. That’s a big game-changer. I’ve also been carrying out no foundation, just bronzer. It feels much lighter, and you’re just kind of creating more contour but not really putting on full foundation or even concealer. This is a recent thing where We were like, ‘Oh, let me try this particular. What if I just use bronzer everywhere? ’ I think it’s been successful. And after that highlighter. We know that will it’s not as trendy anymore, but it adds more depth and shape, and it’s easy. It doesn’t feel like you have to do the whole full face.
I’ve gotten actually into oil cleansers. I have been really thinking about the health of my skin and having a really good routine for cleansing and moisturizing. Another will be taking make-up off, therefore Lancome has eye makeup remover ($65), but I actually use it all over the face. ”
What kind of message regarding beauty do you share with your kids?
“I believe about this also in the context of my kids books. In Ambitious Girl , I actually focused on the particular word ‘ambition’ and knowing that’s used in very particular ways in society. I believe beauty is similar. I might say that I haven’t taken the step of defining beauty regarding them. Instead, I really think about how we can help to build that inner confidence and actually emphasize the beauty plus fun and creativity inside us being different plus celebrating our differences.
I think it is really aligned with this marketing campaign. It’s not the makeup advertising campaign. It’s a campaign about how we think about these societal standards and really reclaiming and redefining them and for a few people maybe not defining all of them at almost all and saying ‘I possess my very own regular, it’s exactly how I claim it intended for myself, ’ and not really subjecting it to someone else’s concept of attractiveness.
I think about this the lot in the context of my older daughter. The girl sort associated with unexpectedly, in a very young age, was making comments regarding long hair. She has really curly hair and was taking her curls and straightening them by pulling them down or pasting all of them on her cheek within the bathtub so they were straight and long. It produced me realize she must be hearing me personally say some thing about just how my hair is lengthy.
So I started thinking, ‘Okay, how perform I reframe this to tell her how much I love frizzy hair plus how cool curly tresses is and that it should be something that will she derives confidence from instead of wishing to have got something that is not unique to her. ’ Not necessarily determining it because ‘This is usually beautiful plus this is also beautiful, ’ but just saying ‘This is distinctive and amazing and something that brings myself joy, ’ versus identifying it since beautiful or even not beautiful. ”
This campaign is just about all about celebrating beauty’s energy as a force to get good. How do you see beauty as a force for good?
“What offers been actually fun for me and phenomenal with this particular campaign is definitely really challenging ourselves to think about what our own definition of beauty can be in the particular context of the Beauty& campaign. I really draw inspiration from a Toni Morrison quote, she said, ‘Beauty was not simply something in order to behold; it was something one could do. ’ That resonates a lot with me, this idea that beauty is not something just to end up being admired or consumed. It’s something to be created.
In that way, it can be a call to action and the force pertaining to good. In the context from the Beauty& strategy, the action of reclaiming and redefining on the own terms what elegance means and what attractiveness standards we all ascribe in order to. I think this strategy is challenging people to ask themselves that will question yet also encouraging people to celebrate our differences. There’s a lot of focus on partying our similarities. But we should also be celebrating our own special selves plus finding different ways of expressing beauty and sharing that. And so, that’s how I really think about this and the definition in the framework of this marketing campaign. ”
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