Sheema

Sheema Mustahsin. Credit: Thea

What makes Théa’s products and services unique?

Théa is an independent company that has been family-owned for five generations. The company has a focus on ophthalmology. Our core aim is to provide a quality offering in order to patients, and all of our products are clinically supported.

What is the latest product that Théa has released?

In 2022 we launched the Blepha EyeBag , which supports the first stage of the vision health regime – warmth – plus provides relief for styes, chalazion, blepharitis, dry attention and meibomian gland dysfunction, and we launched the particular Zaspray dry eye spray . We are soon to be launching the new BlephaSteam which is a premium device with regard to moist heat therapy for the management associated with MGD and associated diseases.

Are there any new products in development that readers should become aware of?

We have a really strong product pipeline – though we aren’t able to divulge what those are as yet, there will end up being lots of new launches next year. Théa has the sister organization, Théa Open Innovation , which is a project to ensure that all of us have an innovative and solid product pipeline for the particular future.

How is Théa engaging in education around dry eyesight disease?

One of our pillars is education. We make sure we update our practitioners, and have tools in order to help them to educate the patient on what is best for their eyes. For example, we have training called the Eye Care Module, that our staff deliver to professionals. This aims to help them support their patients and the public to understand the elements within their eyes, plus advise them on the particular best routes moving forward.

We also provide a booklet regarding healthcare providers to assist train all of them up, and The Théa Academy which is the dedicated section on our website featuring CPD-accredited courses intended for eye care professionals , as well as ongoing PR programmes, marketing activities and a lot of customer support.

How are you seeing the issue of dry eyes in the UK?

Dry eye will be on the particular rise. We now have an ageing population, but it is not just affecting the elderly. Dry out eye is affecting young people as well. People who are usually gamers, to get example, or working-age adults. I think we had an increase associated with dry eye during the particular pandemic as people were on their screens all the time.

There is also a secondary issue for older patients. The ageing population suffers more from vision conditions like cataracts, glaucoma and age-related macular degeneration, which all have a secondary outcome of dry eye due to the particular medications they are taking. Dry eye is the lot bigger than people think, and I anticipate that it is usually going to get worse.

Dry eye is a debilitating disease that affects quality of life and We don’t believe it really gets the kudos that it deserves. It is often overlooked plus minimalised, and people don’t realise that it really affects your daily life. I actually know, because I possess a family member who has debilitating dry attention and I have seen exactly what it does to a patient.

Because we all have a range tailored to dry eye and various eye conditions, it really makes a difference. With regard to dry eyesight, you can clean with Blephaclean, then use the Blepha EyeBag that provides relief pertaining to dry eyes and blepharitis patients, plus Théa’s drops as well. We have the complete range to help those problems and I’ve seen first-hand how this can make a difference to a patient’s quality of life.

Why do you think dry eye doesn’t always get the recognition it could?

I think it doesn’t obtain the acknowledgement because it is so prevalent. Also, while in conditions such as glaucoma, meant for example, the end result is blindness, dry out eye doesn’t necessarily have got that morbidity to it. But what people do not realise is that existence becomes difficult when you are trying to live with dry eyes.

This is called ‘dry eye’ but actually, it is definitely an ocular surface condition. People minimise it as ‘it’s only dry eye, ’ but it’s not. It affects your tear film and ocular surface – it is much more than dry vision. Perhaps if you don’t suffer from it, or even don’t know patients that have suffered from it, you tend in order to minimise this.

What are the company’s main ambitions for that following 12 months?

In the next year we want to continue to be patient-focused and to increase awareness of dried out eye and other eye-related conditions amongst patients. We want to continue in order to support our practitioners.

What external factors is the business taking into account when planning for the future?

We are in a tough economic environment. We’ve had Brexit, and COVID-19, the cost of goods is going up, and inflation is affecting our own patients. As a company, we have a responsibility towards the patients, ourselves and our staff.

I believe this is important to educate the patient that buying cheaper can be not necessarily cost-effective. The product that does not work, or that is certainly not used, is the most expensive product. The most cost-effective product is the one that works and that will they make use of regularly – that is what they should be looking for.

Patients trust their own optometrists to recommend something that is a quality product, has clinical evidence behind it, and that they know works. Yet sometimes, when a patient is usually self-selecting, they may not choose a product if they feel it really is more costly. What they don’t realise will be that a person might be getting more falls per bottle, for example , or even that you might not need to use as much of the solution due to the fact it is usually effective.

You took upon the country manager role in 2022. What are usually your focuses for the particular coming year?

I have been nation manager at Théa since June plus before that will I was head associated with sales. Overall, I’ve been with Théa for 10 years. It is definitely a wonderful company to work for and I’m truly passionate about our variety.

My focus will be on supporting health care companies to be able to provide education plus knowledge in order to their individuals. I believe as we grow as a company, the key is to not forget our own customers and patients, plus to ensure we are still continuing to develop products that serve patient needs.

The particular world is definitely moving towards more self-selection and digital, but all of us can’t forget that the professionals are usually the professionals. We assistance recommendation through the professional. We think that can be what benefits the individual most, because it helps these to understand what their particular condition is certainly, and gives them the particular confidence in order to use high quality products. We have to support them to be able to facilitate the journey with the customer. A professional recommendation is what we really believe in.

Exactly what would you say is certainly your key message to readers?

We are 100% dedicated to eye treatment. The world of optometry is changing, but we will change with it and support healthcare experts.

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