Yoon Ki-sang, research head of Breathings, poses with the company's lung status check device, Bulo, at the IFA tech fair in Berlin, Friday. Korea Times photo by Baek Byung-yeul
Yoon Ki-sang, research head of Breathings, poses with the company’s lung status check device, Bulo, at the IFA tech fair in Berlin, Friday. Korea Times photo by Baek Byung-yeul


Over 160 Korean firms join Europe’s largest consumer electronics fair

By Baek Byung-yeul

BERLIN ― Korean companies are trying to capitalize on the particular IFA technology fair, currently being held in the German capital city, to meet high-income European consumers and overcome the ongoing business uncertainties and supply chain disruptions that have followed the COVID-19 pandemic outbreak, they said Fri (local time).

Other than Samsung Electronics and LG Electronics, over 160 Korean businesses are represented at the particular fair, which is taking place as a full offline event ― after being held in a hybrid online-offline format in 2020 and becoming canceled within 2021 ― to promote their technologies plus products.

Given that 39 Korean companies participated in the 2017 event, 58 in 2018 and 91 in 2019, this year’s IFA features the biggest number of Korean companies ever.

One place where visitors can see how actively Korean companies are running promotional campaigns is the IFA NEXT exhibition hall. At the space, designed for startups from around the world, 183 startups set up their own booths, of which Korea had the most with 52 companies, more than host country Germany with 38 firms or France with 26 firms.

In order to help expose a lot more Korean companies to European consumers, state-run firms such as the Korea Investment Corporation (KIC), the Korea Trade-Investment Promotion Agency (KOTRA) and the Korea International Trade Association (KITA), as well because private company Lotte Group provided Korean companies along with financial and technical support in order to take part.

“It is now difficult with regard to Korean businesses to enter the Chinese marketplace because the majority of products consumed there are made by domestic companies. In this situation, Korean companies have focused on the Korean and U. S. markets, and they are aiming to meet Western consumers with high purchasing power through the IFA, ” an official of a company that joined the show said on condition of anonymity.

In the electronics and appliances fair, Korean companies unveiled their products based on novel ideas plus the latest technologies, such as artificial intelligence (AI) and digital healthcare.

Healthcare startup Breathings has been gaining visitors’ attention along with Bulo, its lung capacity measuring device.

The portable device offers customized breathing exercise guidance by measuring users’ lung capacity, lung endurance plus lung muscle strength.

“The lungs are a really vulnerable organ and once a disease occurs within the lungs, it is not easy to recover. We decided to develop the IoT (internet associated with things)-based gadget after focusing on the point that only 2 percent of people are checking the status of their particular lungs regularly, ” said Yoon Ki-sang, research mind of Breathings.

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The company was spun off from C-Lab, Samsung Electronics’ in-company startup incubator program. The research head stated the company was able to sign up for the IFA using the support of the Daegu Center regarding Creative Economy and Innovation, a startup accelerator based in the particular southeastern city of Daegu.

“We have been already selling our devices in Korea and the Oughout. S., inch Yoon mentioned. “Through the IFA, we are trying to knock on the doors from the European market. ”

Yoon Ki-sang, research head of Breathings, poses with the company's lung status check device, Bulo, at the IFA tech fair in Berlin, Friday. Korea Times photo by Baek Byung-yeul
J_ON Global Director Kim Jun-ho, third from left wearing a face mask, introduces the company’s Petmiglia air shower device for pets at the particular IFA tech fair in Berlin, Friday. Korea Occasions photo simply by Baek Byung-yeul


Another startup, J_ON Global, has also already been receiving many visitors to the booth curious about the Petmiglia, its pet hair drying gadget.

The fairly large device is an air shower dry room designed to let cats or even dogs dry their fur after a shower or walk.

Kim Jun-ho, director of J_ON Worldwide, said the particular company made the product because people can’t dried out their pets’ fur enough with a towel.

“The many common disease for dogs and cats is skin disease. The particular disease is likely to occur if pets’ hair is not dried properly. By having their pets take an air flow shower with our device, pet owners can manage their pets’ health correctly, ” Betty said.

The director added that a strength of the product is that both doors can be opened to prevent animals from feeling trapped inside.

The Petmiglia is already a hit within the Korean market and over 4, 000 products have been sold since its launch in May 2020.

“We cooperated with designers in Italy to produce a well-designed device. I know some pet proprietors prefer not really to put their domestic pets inside the drying gadget, but we believe that numerous pet owners in Europe really take care of the health standing of their own pets. Through the IFA tech reasonable, we want to allow more customers in Europe get familiar with our item, ” he said.

Yoon Ki-sang, research head of Breathings, poses with the company's lung status check device, Bulo, at the IFA tech fair in Berlin, Friday. Korea Times photo by Baek Byung-yeul
Park Seul-gyu, chief operating officer associated with Emocog, poses with the particular company’s smartphone-based Cogthera digital treatment during the IFA tech fair in Berlin, Friday. Korea Times photo by Baek Byung-yeul


Emocog will be showcasing the digital treatment for mild cognitive impairment at the fair. The particular company explained that its Cogthera electronic treatment is designed to help prevent dementia within senior citizens plus alleviate their particular symptoms.

“Our product, Cogthera, is a smartphone app-based digital treatment that will offers cognitive training intended for people suffering mild intellectual impairment. Via our service, patients don’t have in order to visit the hospital as they can use it anytime anywhere they would like, ” said Park Seul-gyu, the chief working officer of Emocog.

Established in January 2021, Emocog is a startup cofounded along with medical professors who have spent decades in the field, according to Park.

The Cogthera treatment targets patients who have already been diagnosed with moderate cognitive disability by a doctor. Park additional the company is within the process of conducting clinical trials from the electronic treatment in Korea and plans to launch clinical trials within Europe plus the U. S. in the future.


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