171-YEAR-OLD SKINCARE BRAND LAUNCHES “WE SKINCARE ABOUT YOU SINCE 1851” – A HOMAGE TO THE LONGSTANDING COMMITMENT TO PROVIDING CUSTOMERS WITH
NEW YOU ARE ABLE TO , Sept. 15, 2022 /PRNewswire/ — Known for its old-world apothecary beginnings, scientifically advanced skincare formulas and expert service offerings, Kiehl’s is paying tribute to the neighborhood that’s housed the flagship store for over 170 years. The brand is hosting a kick-off event that infuses local East Village icons while heroing the born-and-bred New York City mentality, all part of a larger plus even more meaningful step to highlight the brand’s heritage values that took root from the beginning.
In addition to the grand reopening, a new creative campaign called “We Skincare About You Since 1851, ” will launch this month in tandem to celebrate and reinvigorate Kiehl’s historic generosity, personalized customer service, and commitment to philanthropy, all associated with which have all been central pillars towards the brand’s identity.
Putting the particular “care” back in skincare, Kiehl’s is renowned for their individualized attention and support to its loyal consumers. With 4, 700 global Skin Pros across 67 countries, Kiehl’s experts serve as the true faces of the brand who offer in-person, thoughtful skin care consultations. Individuals from this particular collective are depicted across the 360-degree campaign’s print, digital plus social assets as friendly faces you know and trust.
“From our humble beginnings as an apothecary, we at Kiehl’s have long been committed to an unique business philosophy that is centered around enhancing our communities all over the world. Whether that’s through our products, the exceptional service all of us provide in our stores, our own longstanding pledge to giving back, or ongoing sustainability efforts—our Kiehl’s communities are usually and always will be our biggest motivation, ” said Leonardo Chavez , Kiehl’s Global Brand President . “Our new brand campaign is a celebration of that will; it showcases our history of skincare expertise through the true faces of the brand—our Kiehl’s Skin Benefits. The campaign is an ode to the brand’s heritage, where we are today, and exactly where we’re going. ”
The revamped shop will bring in order to life the full-circle look at Kiehl’s origins and growth, including iconic skincare favorites, skincare experts for consultations, and innovative technologies in-store that customers can experience. From assessment tools to analyze skin health, to a DermaReader Diagnostic Assessment tool that combines deep-skin photo-analysis with Kiehl’s scientific insight and personalized expert education to formulate a skincare routine based on your unique concerns for healthy, younger-looking skin.
Kiehl’s is also proud to introduce esthetician-led facials at its flagship store, the pilot program where Kiehl’s Skin Pro Estheticians will certainly use advanced technologies partnered with high concentrations of unique, efficacious formulas. Each facial will begin with a thorough skin analysis using the latest diagnostic technology, followed by a curated treatment with regard to a personalized experience and product regimen.
As we all look back on our 171 years of heritage and services to our areas, we’re pleased to take this moment to look ahead to the future with our beautiful new historical Flagship in the particular East Town and the meaningful brand new “We Skin care About You” campaign that highlights the incredible customized service our Kiehl’s Skincare Pros offer our customers, ” said General Manager, Ramzy Burns .
REGARDING KIEHL’S GIVEN THAT 1851
Kiehl’s was founded as an old-world apothecary within New York’s East Community neighborhood. Kiehl’s unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal and medicinal knowledge developed and passed on with the generations. Over the years, longtime customer favorite formulations such because Ultra Facial Cream, Creamy Eye Treatment with Avocado, Musk Oil, Lip Balm #1, Crème de Corps, Blue Astringent Herbal Lotion, and new formulas such as Super Multi-Corrective Anti-Aging Eye Cream, Ultra Facial Overnight Rehydrating Mask, and Dermatologist Solutions have been created with uniquely suitable, natural ingredients plus the schooling and knowledge culled through generations associated with research and requests from our customers.
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