In our series Trial Run , TZR editors and writers put the buzziest new beauty products to the test and share their honest reviews. This week, our beauty writer is testing out the particular ITEM Elegance Boost Juice Mascara .

In August I finally made my way across the pond all the way from London, England to the city they say never sleeps — New York. As well as having a list of touristy things on my itinerary, I knew a lot of my time would be spent hunting down the very best elegance stores in NYC and stocking up on products that aren’t available within England. We found myself frequenting C. O. Bigelow, Ulta Attractiveness, and Sephora , with the latter being where I actually made one of my favorite purchases, PRODUCT Beauty’s Boost Juice , which is a dual-ended lash primer and two color mascara .

If you’re yet to be acquainted with ITEM Beauty, it was co-founded by TikTok star turned entrepreneur Addison Rae with MadeBy Collective , plus includes a range of makeup through creamy blushes and eye shadow in order to highly pigmented eyeliners, as well as skin care. If it wasn’t already obvious from the standout electric blue shade and ethereal lilac hue of the wimperntusche, the brand gives off really fun and expressive energy which instantly caught my attention.

It’s not often that I steer away from my beloved black wimpernbetonung, but as someone who loves to experiment with colorful makeup , I thought I’d put this one to the test. Keep reading for my honest review.

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Fast Facts

• Price: $18
• Size: 2 x 5ml
• Clean/Cruelty-Free? Yes
• Best for: Adding a pop of color to the eyes and volumizing and lengthening eyelashes
• Ingredient highlights: Nourishing bamboo extract, olive, and sunflower wax to condition lashes
• What we like: The blue and lilac shades are pigmented, the mascara can be used in the number of different ways plus it goes well with eyeliner
• What we don’t want: The lilac and glowing blue might not be to everyone’s liking and ITEM Beauty hasn’t created more shades for the people that love it (aka me)
• Your rating: 5/5

My Everyday Mascara Routine

Despite wishing for long curly eyelashes when I was younger, my natural lashes are pretty straight and short, blending in along with my dark brown eye. To achieve my favorite natural-looking, fluttery lashes, I usually start off by using an eyelash curler to give them a bit of a lift and then go within with two different types of mascara — one for volume and one with regard to length. I’ve yet in order to find a black wimperntusche that gives me both quantity and length, which is why I always opt for using different formulas for each. In terms of the mascara wand, I find myself drawn to straight wands that coat each lash individually without much clumping.

The ITEM Beauty Boost Juice Mascara

This mascara is super innovative and can be used in a number of ways, with the particular brand hailing it as “a green juice regarding your eyelashes, ” plus having 3-in-1 conditioning benefits. As mentioned before, it is dual-ended, with the lilac-shaded formula designed for maximum volume, and the blue-colored end being all about lengthening. Both formulas are usually infused with nourishing ingredients from bamboo to olive oil to keep your the eyelashes conditioned plus strong, while imparting a bold pop of colour.

What’s really genius about this mascara is that you can use both sides as a primer for either volume or length and then top it with a more traditional black or brown method if you prefer something subtle. But don’t worry — when applying a different wimpernbetonung on top, the particular lilac plus blue shades disappear underneath, so there’s no worrying about mascaras mixing together. So you’re essentially getting a lash primer and 2 mascaras all in one product.

If you’re interested within trying the colored wimpernfärbung but aren’t too sure about the best way to remove it, make-up artist Chanel Temple suggests, “Double cleansing with an oil cleanser and micellar water is necessary when you go bolder with your look. ”

I can really attest to an oil-based cleanser or even cleansing balm being best for removal as they both easily break down no-budge makeup. Temple adds that, “Saturating a cotton round along with micellar water and holding it to the eye for at least 10 seconds, gives it enough time to work. Then gently massage the eyes to remove the product , and follow up with a gentle facial cleanser for extra removal. ”

Testing The particular ITEM Elegance Boost Fruit juice Mascara

I have been wearing the ITEM Beauty mascara non-stop since I got back from New York and We just can’t get over how pigmented the blue shade is on my lashes. I’ve tried a few various colored mascaras in the past but always found the hue didn’t take as much as I’d hoped. Surprisingly, the wimperntusche stayed upon my eyelashes all day without even a hint of flaking or transfer. I was certain this wouldn’t be the case as even some of the favorite black mascaras move — but , I has been proven wrong.

The curl to my lashes lasted from morning in order to night which I was really impressed with, as I actually often attend beauty events in the evening after a full day associated with work, meaning whatever make-up I apply half asleep in the particular morning has to see me personally through the next 12 hours. In spite of the conditioning benefits of the wimpernbetonung, I didn’t find our lashes particularly stronger or healthier. When it comes to eyelash health plus growth, I prefer to reach for something like a lash serum that I can use before bed, so that will I’m not really just relying on an everyday mascara.

Recently I’ve discovered myself reaching for that azure side associated with the boost juice wimpernfärbung and pairing it along with 19/99 Beauty’s Precision Color Pencil in the shade Notte as both shades are almost identical and make for a standout eye look. I’ve also been pleasantly surprised at just exactly how many compliments my blue mascara has gotten myself. I recently went backstage at Paul Costelloe’s S/S 23 London Fashion Week show and the makeup artists praised my colorful look. Spring/summer 2023 seems to be gearing up to be full of vibrant make-up looks , and We for one is glad that I’ve got the particular Boost Juice Mascara to help me embrace the trend.

Is The PRODUCT Beauty Boost Juice Wimperntusche Worth It?

Absolutely! While there are still the few months left until the end of the particular year, I actually think I could confidently say that this mascara has been my personal favorite makeup purchase of the year. At $18, plus all the nourishing components and a variety of ways to use it, what’s not to love?

As someone who loves to incorporate color into her makeup looks, people often say, “I wish I could wear vibrant makeup, ” which everyone can — it’s just about finding the right products to get you more comfortable with bold shades, and I think ITEM Attractiveness has done just that. The mascara works really well whether worn alone or beneath black/brown wimperntusche as a 1er to achieve plenty of size and snuggle. Now I’m just ready for ITEM Beauty to grace the beauty world with more colors.

BDG product reviews and recommendations are written and conducted by writers and editors with expertise in their fields. Testers frequently have specific experience along with the situation or even product at hand, and/or their review or recommendation is provided in consultation with experts. You may learn more about our standards here .