Eyewear sits at a special intersection: it’s both a medical device, found at an optometrist’s office, and a fashion accessory found on the runway of many luxury brands. It’s a popular topic on social channels, with conversations around trends , sustainability and overall eye care. Here, WWD talks to three executives at U. S eyewear offices about trends and more.

Meera Dua, chief merchandising officer in AEG Vision.

Meera Dua, chief promoting officer, AEG Vision

WWD: How have you seen eye care shift post-pandemic? There was an upswing from working from home, and now as people return to workplaces. Has that presented new concerns for your customer?

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Meera Dua: The eyeglass industry was fortunate enough to remain strong through the pandemic.   Customers wore glasses a lot more often working from home than they were at the office.   Spending so much time on the computer has caused a need for more innovation in lens technology such as blue light zoom lens technology.   Eyeglasses have become such the key item that will we fortunately haven’t observed a change since folks have returned to the office.  

WWD: What are some eyewear styles you see in frame shape?

M. D.: Geometric, octagon eyewear shapes are popping up all over in all materials.   Metal has been up-trending the last few years and is still popular, but we are starting to see acetate come back strong, especially along with more pops of color.   The particular crystal trend we possess seen with regard to years is still there, but offers shifted in order to more translucent colors such as light pink, blue plus green instead of a pure crystal.

WWD: Are there trends you see customers gravitating toward in lenses, for example UV, or lenses that suit a sport?

Meters. D:. Blue light lens have gained tremendously in popularity since the pandemic.   More of the population started operating and studying from house and spending a lot more period on their computers and phones leading to tired, dry, red eyes.   Blue light lenses help block the particular harmful gentle rays emitted from these devices and are important to assist protect eyes.   Antireflective eyewear coating also remains strong regarding eyeglasses and polarized is still prevalent intended for sunglasses.

Silhouette’s rimless frames.

WWD: Exactly what are some recent eyewear innovations that your customer is looking to get?

M. D.: We are seeing much more requests for lightweight frames.   Working from home provides led to a lot more customers wearing their eyeglasses more often plus they are usually looking for comfort as well as style and colour.   The majority associated with frames are still manufactured in China, Europe and Japan, but we have been seeing a lot more vendors introduce eyewear lines made within America.  

WWD: How do you does the topic of sustainability resonate with your consumer?

M. Deb.: Sustainably made frames are usually popping up more and more each year and they are becoming more prevalent in the industry.   That being said, we have not had clients looking or even asking for sustainably made eyeglasses.   They would feel better knowing they purchased the sustainable framework but thus far it hasn’t been influencing their purchasing decision.   They are still being driven by the look of the style.

Kerry Salsberg, Optometrist, Eyes on Sheppard

WWD: How have you noticed eye treatment shift post pandemic? There was an upswing through working from home, and today as people return to offices. Has that presented new concerns for the customer?

Kerry Salsberg: Pre-COVID-19, presently there would be demand pertaining to early-morning or late-afternoon appointments.   With the pattern toward working from home, our customers are frequently more flexible with their work schedules and this has resulted in reduced congestion and busy periods in the office.   We also seem to be better staffed to accommodate patients throughout the day as opposed to dealing with increased traffic during peak periods.    

WWD: How will be the market meant for blue lighting glasses?

K. H.: It’s amazing how many patients inquire about blue light-blocking glasses.   I often  get young teens and college students asking for glowing blue light plano glasses plus coatings designed for Rx wear.   It seems that social media has  done a good job of educating  consumers regarding the detrimental effects of blue light.   While cumulative azure light can be harmful, I believe that blue light blocking is more essential with sunwear as the amount of glowing blue light exposure is exponentially higher outdoors as compared to digital devices.   As a good eye care professional, it’s reassuring in order to see that will eye health and visual comfort is important to a lot more and more people.    

WWD: What are some developments you observe in body shapes?

K. S.: We are viewing bigger and bolder looks in sunwear with  an emphasis upon boxy styles and angular upsweeps.   Optical, on the other hand, is usually trending a lot more toward lighter materials plus softer shapes.     Refined elegance, a more uniform color palette,   and less bling is a popular theme within optical these days.

Carrera’s acetate aviators. Courtesy

WWD: What do you think drives tendencies in eyewear?

Nited kingdom. S.: Social media is by far the greatest force in driving eyeglasses trends while subscription streaming services is definitely a close second.   TikTok, Instagram and Pinterest  give consumers instant access to today’s fashion eyewear trends and brands.   Streaming services also provide incredible exposure associated with eyewear brands to Millennials  and Gen Z populations.

WWD: Exactly what are a few strong trends you notice in eyeglasses currently?

E. S.: Sustainability  is a big buzz word  in eyewear.   Eco-friendly packaging plus recycled plastics are resonating with customers and impacting on purchase decisions.   As a result, we are seeing a greater emphasis on minimalism, thinner frame designs and more translucent colour themes within acetate.    

WWD: What are some current eyewear improvements that your own customer can be looking just for?

K. T.: Customers are usually more excited about an unique brand story instead of branding on eyeglasses.   They are searching out small batch framework lines, handmade craftsmanship, innovative designs and lighter materials.   They are looking from unique design elements like temple  treatments plus nose pad materials.   Personalization in frame design is also gaining in popularity and the technology to produce customized eyewear is certainly now available at a price point that is reasonable.

WWD: What are your thoughts on sustainability ?

K. S.: Global warming, rising coastal water levels and mainland droughts are top-of-mind throughout the particular world.   People are usually realizing that unbridled consumption and consumerism are having a negative impact on our environment.   Traditionally, the body industry has been the big contributor of plastic acetate waste. Fortunately, they are now making efforts to reduce plastic material waste whilst also embracing  recycled plus biodegradable  components.   There is also greater customer awareness of sustainable products and those manufacturers who embrace durability will gain more market share.  

Lisa Martinsson of Glance Optics.

Lisa Martinsson, owner, Glance Optics

WWD: How perhaps you have seen vision care shift post outbreak?

Mack Martinsson: COVID-19 actually ramped up our clients’ desire to wear fashionable eyewear, as they were primarily upon Zoom meetings and couldn’t rely on their clothing for fashion or even a first impression. That will hasn’t changed post-pandemic, it simply educated more individuals on the importance of the particular most essential accessory one will ever buy.

WWD: Exactly how about the marketplace for azure light glasses?

L. Mirielle.: Again, as a result of the increase in Zoom conferences, our clients were much more interested within blue light-reduction lenses.

WWD: Exactly what are several eyewear styles you discover in frame shapes?

L. M.: Think 1980s along with a contemporary spin. Oversize but thin are making a comeback, as well as the shallower rectangle, unfortunately.

WWD: So what do a person think drives trends in eyewear?

L. M.: I absolutely believe that interpersonal media, in a higher level, meaning, not really your Facebook friends’ opinions, but rather the high-fashion social media that will gets shared among your Facebook friends leads the particular charge. Next in line are the icons on TV and film that we still admire, admittedly or not.

Loewe’s Paula’s ibiza eyeglasses. CARLOS ARROGANTE LOEWE

WWD: Trends you see within eyewear overall?

L. Meters.: As in nature, some things rarely change. Most younger adults (ages 20 to 40) want good quality plus trendy, but they prefer neutral colors and metals. My older grown ups (50-plus) are finally comfortable in their own skin plus unafraid to express themselves. They are usually generally more confident compared to they’ve ever been and ready to show the world what their particular spirit appears like with bright colors and distinctive shapes. They may be finally ready to stop blending in, and shine.

WWD: What brands do you think are leading within eyewear developments ?

T. M.: That depends on the age group. Theo, Roger plus Tarian lead my 50-and-over clients to the next level. Dita, Matsuda, Blackfin and Erker gently guide my 20- to 40-year-old clients in order to something brand new and fresh.

WWD: What brands are the most popular at your retail channels?

L. Mirielle.: The word is out about Glance Optical technologies. Those looking for a good optical experience that raises the bar are furthermore the clients who want an exceptional quality of framework and lenses. Our the majority of popular artists are Theo, AV, Dita, Matsuda, Blackfin, Roger and Erker’s Fine Eyewear.

WWD : What are your ideas on sustainability in terms of frames?

L. M.: Because our own clients appreciate exceptional high quality, they are usually willing to spend more to get it. When they learn that the frame they have just fallen in love with will outlive their prescription, these people feel better about the investment.


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