The Contact Lens Institute (CLI) has launched a short-form video series designed to help the eye care community communicate and reinforce healthy contact lens wear-and-care guidance with existing and new wearers. Each “Make It EASY” episode features a 2022 CLI Visionary, sharing examples of exam room conversations to promote important health and safety habits—in about a minute. The first installments are now available on the CLI YouTube channel and at EASYWayProgram. org

“Eye care professionals are regularly pressed for time during patient interactions, and many are interested in finding ways to fit in a contact lens wear-and-care conversation, ” said Get in touch with Lens Company Board Chairperson Bill Reindel, OD, MS. “Our new ‘Make This EASY’ videos illustrate several simple, efficient ways to building wear-and-care tips into practice—examples that can be adopted plus adapted in order to fit the needs of each office and wearer. ”

Participating 2022 CLI Visionaries include Nathan Bonilla-Warford, OD, Bright Eyes Family Vision Care, Tampa, Fla.; Melanie Denton, Z, Salisbury Eyecare and Eyewear, Salisbury, NC; Klaus Ito, OD, University of Virginia Department of Ophthalmology, Charlottesville, Va.; Essence Johnson, OD, Parkland Hospital, Dallas; Elise Kramer, Z, Miami Contact Lens Start, Miami; Jennifer Lyerly, OD, TrueVision Eye Care, Raleigh, NC; Caitlin Morrison, Z, In Focus: Specialty Contact Lens & Eyesight Solutions, Scottsdale, Ariz.; plus Mark Schaeffer, OD, MyEyeDr, Birmingham, Ala.

The “Make It EASY” video series will be promoted across CLI’s social media channels, CLI Visionaries’ own digital channels, and through CLI member companies Alcon, Bausch + Lomb, CooperVision, plus Johnson & Johnson Vision.

This latest effort is part associated with CLI’s The EASY Way (Eyes, Awareness, Safety and You) program, which helps the eye care local community promote healthful contact lens wear and care habits among patients in an informative, memorable, plus straightforward way. It includes a set of simplified tips, attention-grabbing infographics, and companion electronic resources with regard to use inside practices, all available at EASYWayProgram. org

At the center of the program are usually three easy steps:

Think Clean. Wash and dry your hands every time before touching your lenses or eyes. If you put on reusable lenses, always clean and disinfect them with each removal, and clean your case as directed. Keep your own lenses plus case away from any type of water, which can contain harmful microorganisms.

Remember Fresher is Better. Wear your contacts for as long as your eye care professional says, replacing them with fresh lens on schedule. Only use daily disposable lenses once, and always rely on fresh solution regarding reusable zoom lens disinfection and storage. Replace your situation at least every three months.

Trust Your Vision Doctor. Listen to your own eye treatment professional, who has specialized training. If you have any questions, contact their office—they care regarding your health plus great vision.

“While the particular CDC paused formal promotion of the CLI-sponsored Lens Health Week the couple years ago to concentrate on the pandemic, we’re encouraged that many eye care practices still use the third full week in August to educate their communities about healthy get in touch with lens wear. We encourage everyone to incorporate The EASY Way in to patient outreach during special periods like this, as well as every day, ” said Dr . Reindel.

The Get in touch with Lens Institute advances the latest innovations in safe and effective lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of vision care professionals. CLI undertakes activities that will properly assess, enhance, advertise and balance contact lens plus lens treatment industry welfare and growth, including the safe use of items in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Eyesight. For more information, visit contactlensinstitute. org

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