Concerns about climate change, toxicity and waste have begun to influence consumer behavior around the world. The share of those who expect brands to protect the environment is increasing, and this is pushing companies that produce a wide variety associated with products to a new concept – sustainable production and consumption. Elena Krochak, Business Development Director of AENO , tells how and why brands become eco-friendly.
Sustainability as a consumer incentive
Brands are at risk of shrinking their market share if they can’t keep up with conscious usage trends. By understanding people’s attitudes towards environmental issues, brands will be able to introduce new policies that satisfy consumers and keep the planet safe.
“Brands that take a more holistic approach to sustainability can help bring visions into line with reality and strengthen their reputation for sustainability, ” says Elena Krochak, AENO Business Development Director.
At the same time, brands encourage consumers to pay more attention to the environmental component when choosing a product by highlighting cases that will support sustainable solutions. The consumer must clearly understand that his actions are really beneficial. For example , when shopping, a customer can opt out of plastic bags, thereby reducing plastic material consumption.
Brands also impact the image and sales associated with the retail partners these people partner along with. The brand manages its own status and representation – it literally controls everything from lighting upon store shelves to tone-of-voice in product descriptions. Therefore, it is both easier plus more difficult for retailers to follow eco-trends than for manufacturers. The main thing: decide for yourself what in order to do with waste and unsold goods and exactly how to focus on working along with responsible suppliers.
Conscious plus careful attitude to nature – as part of the AENO philosophy
AENO is a young dynamically developing brand of smart home appliances. The brand is committed to bringing lasting innovation to every aspect associated with the product lifecycle so that consumers can lead the greener life.
Innovation during the item development phase helps the AENO brand name team reduce waste and achieve continuous improvement in recycling rates. The reduction of paper instructions plus their digitization, the use of eco-packaging, completely free of plastic, allows the particular reuse of recycled packaging materials. During the operation phase associated with AENO products, energy-saving technologies reduce energy consumption.
The particular brand is taking a step in the direction of realizing the sustainable vision of a smart home that is in line with the lifestyle, needs and values of the consumer. The philosophy of AENO not only focuses on the development of technology and functionality, but also takes into account the different needs, tastes and lifestyles of people, setting new levels of development for the particular industry.
Household appliances are usually not just an important part of any home, but also a part of everyday life and daily routine. AENO continues to develop the products plus innovations to provide consumers with an enhanced existence experience and above all a sustainable product experience from start to finish.
Ecological business concept
One of the key benefits of the idea of durability for business is the ability to look at the particular global role of the company and understand that their contribution can be multi-sectoral and should be useful to a large number associated with people around the world, companies plus even natural biocenoses. Awareness of one’s contribution leads in order to an understanding of responsibility for the future – this particular is the main part of a green business concept.
New realities and growing demand through consumers open up additional business opportunities. The desire to care for the environment, implemented at the level associated with not just reputational solutions, yet key business processes, should help improve business in the long term. The offer of new products, created in balance with the particular environment, will satisfy the demand of more demanding customers who are increasingly thinking about where, how and what products are made of.
“Today, brand confidence is more relevant compared to ever – fresh solutions, clear messages and promises, confirmed by strong items, as well as communication verified to the smallest detail. Now it is especially important to understand the needs and expectations of the audience, to meet them and be one step ahead, ” comments Elena Krochak, Business Development Director of AENO.