Like all major holidays, Independence Day is no different from being largely commercialised. Brands and retailers have now gone all out using campaigns and marketing strategies around the ideals of Self-reliance Day in order to attract discerning consumers, sweetening the ‘Azadi ka Amrit Mahotsav’.

Cashing in on themes of freedom, liberty, independence, a range of offers are being rolled out – through astounding discounts on services giving consumers a taste of freedom from high prices to campaigns that spread awareness on larger issues plaguing society.

Read |  Why was August 15 chosen as India’s Independence Day time?

Today, we look at a few interesting campaigns that will brands have rolled away this year:

Freedom from high prices

Indian airline Go First launched a sale in order to commemorate India’s Independence Time, an offer that cashes in on the Independence Day long weekend plus Indians’ love for wanderlust.  

The limited period sale offered customers fares beginning at Rs 1, 508 (inclusive associated with taxes) for travel upon its household network. The Go First sale window opened on August 10 and concluded on September 13 with regard to travel between September 1 and March 31 next year. Tickets would be valid across Go Initial channels and on a first-come-first serve basis.

A ‘vision’ regarding liberty

Optical prescription eyewear brand Lenskart has announced the #HarStoreTiranga campaign in commemoration of India’s Independence. The particular campaign draws attention in order to the importance of eye care and how vision correction can contribute to nation-building. As part of the strategy, one may visit the Lenskart store plus get one’s eyes tested free associated with cost by an expert optometrist.  

Lenskart currently has 1100-plus stores throughout 225 cities.

Freedom of talk-time and more

Reliance Jio announced Independence Day offers with three special initiatives to delight users.

The offers include the ‘Jio Freedom Offer’ with Rs 3, 000 worth of benefits around the Rs 2, 999 recharge plan, a special ‘90-day Unlimited Plan’ intended for Rs 750, and the new ‘Har Ghar Tiranga, Har Ghar JioFiber’ initiative.

Under the ‘Har Ghar JioFiber’ offer, Reliance Jio will be offering users zero entry cost when getting a new JioFiber connection. The particular offer will be valid till August 16, and users who get a new JioFiber connection until then will have to pay nothing extra for a set up box.  

Users will also get free 15-day benefits on post paid entertainment bonanza plans.

Freedom through misconceptions

This year, skincare brand Kaya launched its #Skindependence75 digital campaign. In tune with its ‘Beautiful is You’ mantra, the particular brand provides to free consumers from the restrictions of age-old beauty misconceptions by sharing 75 beauty secrets from its select 75 in-house dermatologists on India’s 75th 12 months of Self-reliance.

The brand is also offering flat 25 per cent off on products.  

Freedom in order to splurge

Grocery shopping just got exciting as BigBasket announced its independence sale. The online grocery store’s Independence Day purchase that is live till August 15, offers upward to 60 per cent off on fruits, vegetables, staples, food, dairy, beverages, personal care items and more as well as ‘buy one get one’ offers upon select items.  

In a bid to draw attention to the plight of Indian native farmers, BigBasket is also providing consumers a chance in order to thank the farmers associated with our nation for their contribution. “Share a sweet message, thanking them plus we’ll ensure your messages reach them, ” the particular online grocery store said in an Instagram post.  

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