Beauty omnichannel retailer Sephora says it is incorporating digital technology with the particular human contact via its first Asia ‘next-gen’ store.
The new store is also Sephora’s first-ever shop in Asian countries that is equipped with a fully mobile checkout process.
“Stores can no longer be just a point of transaction because there are so many options for consumers to transact so experiential retail is absolutely critical, ” said Alia Gogi, President associated with Sephora Asia.
Shiseido-owned beauty brand Prior is set in order to launch a line of eye shadows with skin-loving ingredients that it claims can counter signs of aging for women over 50.
In October, the brand is set to debut Beautiful Eye Cream Colour, a cream vision shadow in a stick format that claims to care for the eye area with ingredients such as Argan oil and hyaluronic acid.
According to the brand, the multifunctional eye product can hydrate and brighten the attention region while also concealing wrinkles and dullness.
Demand with regard to light, barely-there make-up that can resist humidity while furthermore providing some skin care benefits will endure post-pandemic, especially in warm, equatorial climates like South East Asia.
While masks may no longer be needed, Lim Yi Fang, brand manager, Kosé Singapore told CosmeticsDesign-Asia that many of the preferences that were formed during the pandemic are likely to persist.
“I think it will still be able minimalist makeup – products that enhance your features so it’s like your skin, but better. Nothing too heavy plus cakey, just make-up that will feels light, like a second pores and skin. It’s of which whole concept of having ‘mochi skin’, ” said Lim