The #LUMIFYEyeDance will challenge consumers to dance with their eyes to the beat of the particular LUMIFY ® audio track for a chance to win an A-List makeover with celebrity makeup artist and LUMIFY ® eye drops brand ambassador, Vincent Oquendo . The $10, 500 prize package will certainly include travel and accommodations for two to New York , a $500 AMEX gift card, a “dream kit” featuring products used during the makeover session, and professionally shot photographs to commemorate the event.  

“The enthusiasm with regard to LUMIFY is evident on TikTok, where the LUMIFY ® hashtag has organically amassed nearly 14 million views to date. We believe the LUMIFY ® Eye Dance Challenge may help build upon the existing excitement upon TikTok plus inspire customers to celebrate what makes them and their eyes unique, ” said Joe Gordon , president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. “Since we first launched LUMIFY ® in May 2018 , the product offers cultivated the loyal fanbase who praise these vision drops regarding their ability to significantly reduce redness to help eyes look whiter plus brighter in just one minute and last up to eight hours. We look forward to extending this fanbase even further through this exciting new TikTok challenge. inch

To enter the challenge sweepstakes, which begins on July 25, 2022 and ends upon August 31, 2022 , consumers must post a video of their own eye dancing on TikTok set to the LUMIFY ® song (found in the TikTok audio library) using the particular two official hashtags, #LUMIFYEyeDance and #WinIt. 1 Prominent TikTok creators can help kick off the problem by posting their own attention dance plus encouraging others to participate.

In addition to the #LUMIFYEyeDance challenge, Bausch + Lomb is also launching a national product sampling tour that will run through four major U. S. metropolitan cities during the month of August. Two day-long pop-up events will occur at each tour location and feature a LUMIFY ® branded tiny home. The particular tiny home will offer visitors a refreshment bar  with beverages and treats supplied  by popular local chains and interactive experiences, such as mini masterclass sessions taught simply by prominent nearby makeup artists. Visitors will certainly also have the opportunity to meet local social media influencers and record their TikTok eye dance videos at a selfie station.

The LUMIFY ® sampling trip schedule is as follows:

  • Aug. 5-7, 2022 : Chicago, IL
  • August. 13-14, 2022 : Dallas, TX
  • Aug. 20-21, 2022 : Los Angeles, CA
  • August. 27-28, 2022 : New York, NY

For more information on the particular LUMIFY Problem, search #LUMIFYEyeDance on TikTok. To learn about the LUMIFY ® national sample tour, visit .

About LUMIFY ® Redness Reliever Eye Drops  

LUMIFY ® is the first plus only over-the-counter eye drop formulated along with low-dose brimonidine tartrate 0. 025% for the treatment associated with ocular redness. Unlike other redness relievers, LUMIFY ® contains an unique formulation that will selectively targets redness. In clinical trials, LUMIFY ® was shown in order to have a reduced incidence of side effects common to other inflammation relievers, like rebound redness and loss of efficacy over time, when used as directed. LUMIFY ® will be also the particular No. one eye doctor recommended inflammation reliever eyesight drop brand name with approximately 87% associated with doctor recommendations.

About Bausch + Lomb

Bausch + Lomb is dedicated to protecting and enhancing the gift of sight intended for millions associated with people around the world – from the moment of birth through every phase of life. Its comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eyes care items, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded within 1853, Bausch + Lomb has the significant global research and development, manufacturing and commercial footprint with more than 12, 000 employees plus a presence in nearly 100 countries. Bausch + Lomb is usually headquartered in Vaughan, Ontario with corporate offices within Bridgewater, New Jersey . To find out more, visit   and connect along with us on Twitter , LinkedIn , Facebook plus Instagram .

Forward-looking Statements

This news release may contain forward-looking statements, which may generally be identified by the use of the words “anticipates, ” “hopes, inch “expects, ” “intends, inch “plans, ” “should, inch “could, ” “would, inch “may, ” “believes, inch “estimates, ” “potential, inch “target, ” or “continue” and variations or similar expressions. These statements are based upon the particular current expectations and beliefs of management and are usually subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, the risks plus uncertainties discussed in Bausch + Lomb’s filings with the U. H. Securities and Exchange Commission and the particular Canadian Securities Administrators, which usually factors are incorporated herein by reference. They also include, but are usually not restricted to, risks plus uncertainties caused by or relating to the evolving COVID-19 pandemic, and the fear of that will pandemic and its potential effects, the particular severity, duration and future impact of which are highly uncertain and cannot be predicted, and which might have a material adverse impact on Bausch + Lomb, including but not limited to its project development timelines, launches plus costs (which may increase). Readers are cautioned not to place undue reliance upon any associated with these forward-looking statements. These types of forward-looking claims speak only as of the day hereof. Bausch + Lomb undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the time of this news release or even to reveal actual outcomes, unless required by law.


  1. NO PURCHASE NECESSARY. 7/25/22 – 8/31/22.   Must be adult legal resident of 50 U. T. states or D. C. See Complete Rules in .  
  2. IQVIA, Average Share of Weekly Doctor Recommendations, Q1 2022.  

LUMIFY is the   trademark of Bausch & Lomb Incorporated or even its affiliates.
Any other product/brand names and/or logos are usually trademarks of the respective owners.
© 2022 Bausch & Lomb Incorporated or its affiliate marketers.
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SOURCE Bausch + Lomb Corporation

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