In terms of my own lash and brow goals, I have to say that I did get a head start thanks to my genetics: My brows are naturally bold plus bushy, but there are a few sparse areas from overplucking in my teen years that I typically fix with some strategically-applied pencil. My lashes (long and naturally jet-black) are also normally thriving, so I want to keep them that way; Augustinus Bader’s serum is perfect for accomplishing both my brow plus lash objectives. At $150, The Eyebrow and Lash Serum clocks in at the higher end of comparable products. But if you want something that is as close as it gets to prescription-grade lash enhancers like Latisse, I’d say this is it. (BTW, Latisse is not recommended for brow and lower lash-line use, and can potentially darken your eye color if improperly used. ) During a recent press call, the celebrity aesthetician (and cancer survivor) remarked on his own personal journey with the product — and honestly, the results were incredible. The brand graciously sent me a tube to test out, plus after a week of consistent use, I’m hopeful that it’ll keep my brows and eyelashes lustrous for years to come.