Photo-Illustration: by the Cut; Photo Getty Images

People are always DM-ing me their beauty questions, which makes sense because (a) I’ve learned a few things in my years as a beauty journalist and host of Fat Mascara , a podcast that takes a closer look at beauty culture, and (b) the internet is a soup of conflicting advice and Google ads that feeds our worst insecurities without providing much assistance. And if there are two things I love, it’s calling out b. s. plus helping people feel better about themselves. So that’s what this new biweekly column is for. No concern is too vain, trivial, obscure, or embarrassing — I’m here to help.

To start things off, this question is probably the one I hear most often. And I can relate. We remember waking up hungover in the bed of a (now ex-) boyfriend, who looked over at me personally and started singing, “ Tired eyes , they’re watching you …” to the tune of Hall & Oates’ “Private Eyes. ” Emphasis on the ex . It was disturbing on many levels, but exactly what sticks with me now is how quickly he zeroed in on the problem area. The truth is, when you’re tired, it shows up in your eyes first. Because of that, you’re most likely thinking of putting on some eye cream literally right this second. But I am convinced most eye creams are just expensive face creams in tiny jars. Not that will there’s anything wrong along with that. I love a good face lotion.

But if you want to look less tired , my guess is that you want to immediately — not 28 or so days from now, which is the amount of time it usually takes to see noticeable results from a new skin-care product. Sure, some topical ingredients have an immediate effect, like sodium silicate , found within TikTok viral products like Dr . Brandt No More Baggage Eye De-Puffing Gel ($42) and Park Perfection 2-in-1 Instant Eye Lift Serum ($90). The particular ingredient performs Skims-like magic on under-eye bags, but, says dermatologist Doctor Ranella Hirsch, if almost anything else comes in contact with the particular tightening latticework the salt silicate creates, the effect is lost. “Less than ideal for someone who wants to wear makeup, ” she points out.

There’s also caffeine, which beauty companies love touting in their marketing campaigns. But I actually suspect they only put it in eye cream for its associative power (caffeine = awake! ). A skin doctor will tell you: Caffeine is a vasoconstrictor, so it may reduce the appearance of dark circles temporarily by tightening the vessels to restrict blood flow, yet that only works if your circles are caused by skin that’s thin enough and pale enough that your blood vessels are visible beneath this (i. e., not caused by hyperpigmentation, shadows cast by puffiness, or genetically inherited bags). If you belong to the tiny percentage of the population for which that will might be true, a person have my permission to spend your money on eye cream with caffeine.

If not, pour the caffeine down your own throat instead so we can get in order to the root of the problem.

When you’re tired, you need more blood flow, not much less. That’s possibly why several of the experts I spoke with want you to focus on skin prep, points that improve circulation, hydration, vitalization — you get the idea. Makeup artist Carola Gonzalez, that counts Kerry Washington and Mindy Kaling among her clients , likes to wake up the girl face along with a $710 electrostimulation device . I find that just massaging my damp skin with a face oil with regard to 60 seconds brings plenty of life back, and can even de-puff a little. (I’m into anything along with rosehip seed oil. My all-time favorite is Vintner’s Daughter , but the particular one through Trilogy will be great too. )

Next, apply something balmy plus glowy in order to even out your skin tone and warm up your complexion. “Everybody wears sunscreen now, therefore their faces are lighter than their bodies, ” says Gonzalez. “You need a few color to refresh a person. ” She turned myself on in order to Iris & Romeo Best Skin Day , the genius serum-tint-moisturizer-sunscreen thing that is great upon all pores and skin types and tones. But cream foundation works, as well.

Makeup-wise, you can do what you like, but there’s 1 nonnegotiable: Blush. It’s a sleight of hand that will redirects attention away from the tired-eyes issue. Plus it signals to co-workers in your godawful morning status meeting that you did not wake up like that will, and, inside fact, you have been alert plus productive for hours. “It makes you look flushed, and that’s the trick — think about all the things that make you flush, ” states makeup artist Vincent Oquendo . He’s into the sunburned blush look that went viral on TikTok this summer (I’ll save a person a doomscroll ; it’s blush applied to both cheeks and the bridge of your nose, then blended together into the diffused “W” shape). Yet an easier trick is to carry out your regular blush application and add whatever’s left around the brush or your own fingertips to the tip of your nose. As for your own blush color, most makeup artists suggest revitalizing with complementary shades that are within the comfortable end associated with the spectrum. Stay away from the particular bright pinky pinks and ashy mauves. “Brown-y  plus rosy hues tricks everyone into thinking you’re naturally flushed, ” Oquendo says.

Last resort? If you are too exhausted to bother with any of the above, or you don’t such as wearing make-up, there’s usually Lumify drops. They make the whites of the eyes look super-bright, like you simply slept eight hours and you’ve never seen a screen in your existence.

This buildable formula is super-easy to apply. Dot the applicator on your cheeks and then blend with your fingers. Add a lot more until you look sentient.

“I like to create the epidermis pop along with something creamy that looks like a suntan, ” says Gonzalez. This is one of her all-time favorites.

“This looks good on literally every skin tone, ” says Oquendo. “It’s effing beautiful. ”

If you like powder blush, pick one with the sheen. “I’ve recently fallen in love with this particular palette, ” says Oquendo. “The blushes have some shine, and they appear dewy without having being shimmery. ”

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