The anti-aging industry is expected to reach approximately $73 billion by 2027, which means that as time goes on, we’ll only have more and more products to choose from. For women over fifty, this can make finding the right eye cream especially difficult, as the delicate skin around the eyes is one of the most targeted and sensitive areas.

“As you age, dark circles, puffiness, and wrinkles round the eyes tend to stand out, ” explains Erica Suppa , expert skin care specialist and the founder and formulator of Fresh Faced Skin Care . “The best way to minimize the effects of aging is to use products that focus on making the vision area brighter, firmer, plus more youthful. ”

But the key in order to effective attention creams is using them correctly. We consulted Suppa, along with other beauty experts and dermatologists, to get their best tips on producing your eyesight cream actually work after age 50. Read upon for their advice.

READ THIS NEXT: If You’re Over 50, Sleeping With This Item Will Prevent Aging .

Close-up of handing choosing a beauty product from a shelf.

When picking out an eye cream or serum, choosing one “that is specifically formulated for mature skin will be important as we age, ” notes Alpana Mohta , MD, certified dermatologist and medical advisor . “Look for ingredients such because retinoids, peptides, and antioxidants, which can help to boost collagen production, smooth wrinkles, and protect the sensitive skin across the eyes. inch

If you’re looking to brighten up dark under-eye sectors , Mohta recommends items with vitamin C plus kojic acid.

Storage of cosmetics and tools in refrigerator door bin next to groceries
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If if you’re keeping your eye lotion in the medicine cabinet, you may want to consider moving it to a cooler space, as this can help keep the product effective for longer.

“I love to put my eyes cream within the refrigerator so it really gives my under-eyes the wake-up call they sometimes need, ” says Madelyn Cusimano , licensed esthetician for The A Method .

Plus, if your own eye cream contains retinol or supplement C, “The cold temperatures  slow down the degradation   of both components, ” describes beauty subscription company Birch Box.

READ THE FOLLOWING: How to Embrace Keeping Your Hair Long After fifty .

Older woman looking in the mirror and drying her face with a towel.
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In order for eye lotion to properly take effect, you want to rid your face associated with any oils or makeup.   “Start by cleansing your skin and drying this with a clean towel, ” says Alberto de la Fuente Garcia , MD, a board-certified dermatologist at VIDA Wellness and Beauty . And don’t forget to wash your hands, too, since you’ll be using them—one finger, specifically–to apply the product.

lady eyes
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De una Fuente Garcia advises using your ring finger to gently apply the pea-sized amount of product. “The ring finger is the particular weakest hand and is best for eye cream application as it puts less pressure on delicate skin. ” However, he notes that you can (carefully) use a Q-tip if you prefer.

You also would like to avoid rubbing in the eye cream. “Use a patting motion to apply for both the upper plus underneath vision area, inch says Patricia Heitz , a consultant at Sage Wellness and Healing . “The tissue in the eye area is thin and easily stretched, which over time may create looser skin there. ”

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Older woman looking at her reflection in the mirror.

After a person pat your eye lotion on, you may need to try a device that gently massages the product into the area. Known informally as an eye-brator, it can enhance the attention cream or serum’s effectiveness, says Suppa. “It penetrates beneath the particular skin faster using 10, 000 vibrations per minute, ” she clarifies. “This helps to infuse the serum deeper in to the skin layers. ”

“You can also try using the face roller with your eyesight cream, inch Mohta states. “The gentle massaging action of a face roller can help in order to boost circulation, which could assist to reduce puffiness plus dark circles around the eyes. ”

Older woman putting on eye cream.

Many people just use eyes cream as part of their nighttime ritual, but you’ll actually want to apply this twice a day for the best results. “In general, the best time to use eye cream is both morning and night, inch de la Fuente Garcia notes, because “you’ll be able to provide your own skin with continuous hydration throughout the particular day. ”

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