Healthy topsoil—rich in nutrients, organic matter and microbial diversity—is pivotal for the health of people plus planet. It is essential for drawing down carbon, filtering toxins, regulating water and sustaining life for millions of plants, animals, bacteria and other organisms.

Sadly, thanks to conventional farming practices plus countless other human-driven environmental abuses, topsoil is vanishing 10 times faster than it’s being replenished. The United Nations Food and Agriculture Organization warns than in less than 60 years, Earth’s supply of this invaluable resource will be gone. Given that a whopping 95% associated with the global food supply is currently grown in topsoil, this is a looming crisis of epic proportions.

Now ready for some good news? Awareness of this massive problem has increased significantly, as have efforts to combat it. We see shining examples of this particular right here in the natural products industry, with several innovative, values-driven food, dietary supplement and personal care brands holding soil health as a key tenet.  

To these companies, this isn’t just a trendy talking point or slick marketing strategy—it’s the do-or-die mission. Whether by funding ground health research, building out organic supply chains or even working toward the lodestar Regenerative Organic certification, these brands are taking tangible measures in order to regenerate the world’s dirt.

Simpli

Food, snacks and ingredients

Quinn

Best known for its delicious Non-GMO Project Verified snacks and farm-to-bag sourcing transparency, Quinn is committed to furthering regenerative farming and garden soil research. Since 2010, the company has sourced organic popcorn from regenerative organic pioneer Dave Vetter of Grain Place Foods , who uses an extensive nine-year crop rotation and other practices to build healthy soil. And with regard to sorghum regarding its pretzels, Quinn partners with Nebraska regenerative farmer Steve Tucker , that uses no tillage, mixes diverse cover crops plus incorporates livestock to feed soil microbes and boost soil wellness.

Stonyfield

For nearly four decades, organic dairy pioneer Stonyfield has championed soil management practices that capture co2, nurture below-ground biodiversity and ensure the healthiest food intended for both people and planet. The Certified B Corporation is committed to having a carbon-positive dairy products supply chain by 2030, which involves helping the natural dairy farms in its network measure their climate impact and increase soil carbon sequestration.

Stonyfield is also assisting fund, build and trial OpenTEAM , a collaborative community and digital platform that gives farmers easy access to validated regenerative tools plus practices. Additionally, the company’s StonyFIELDs program helps communities convert parks and athletic fields in order to organic, aiming to reduce kids’ exposure to toxic chemicals and turn these green expanses into climate change solutions.

Navitas Organics  

Plant-based superfoods company Navitas Organics, another Certified B Corp, has been rooted in organic agriculture since its inception nearly 18 years ago.

“Organic gardening and its practices can create resilient soil that will increases biodiversity and drinking water retention, prevents erosion and runoff, plus creates nutrient-dense food, ” says Max Darcey, director of sustainability and quality at Navitas. “That is why we have always found from growers that are usually organic certified and who else ensure their own diverse farming practices are growing food in a way that follows and supports nature. ”

SIMPLi

Co-founded in 2020, SIMPLi sources single-origin ingredients directly from gardening communities worldwide, working with them to grow environmentally beneficial crops using regenerative methods. The Regenerative Organic Licensed and Fair for Life Qualified company focuses on vital cover crops such as quinoa and lupini beans, a rotational crop associated with quinoa that absorbs atmospheric nitrogen in to the ground through the roots. In 2021, SIMPLi launched portfolio of unique Regenerative Natural Certified quinoa products.

Figure Ate Foods

Figure Ate Foods was launched to support White Buffalo Land Trust, the nonprofit dedicated to regenerative agriculture, along with 100% of the proceeds benefiting soil health, water cycle health plus increased biodiversity.

“Each of our items begins simply by identifying an ecological need that can be addressed through regenerative agriculture and finishes like a nutrient-dense, delicious food that will restores our bodies, communities plus ecosystem, ” says Kyle Sullivan, advertising director at White Buffalo Land Trust.

This year, Figure Consumed launched the particular first regeneratively sourced and Certified Humane beef biltong sourced from White Oak Pastures, a Land to Market -verified, carbon-negative ranch guided by Ecological Outcome Verification .

White-colored Leaf Provisions

Not finding any high-quality, non-GMO baby or toddler foods that showcased regenerative agriculture, the husband-wife co-founders of Whitened Leaf Procedures created their own. Using Demeter biodynamic certification as their particular North Star, they traveled the globe to find character partners which could produce ingredients in scale.

Right now, with their baby meals purees plus applesauce SKUs—and soon-to-launch oats and muesli—they are on the mission in order to make regeneratively farmed foods widely accessible while also regenerating dirt. White Leaf Provisions, which itself will be certified simply by Demeter USA, also companions with sustainable-food database HowGood and nonprofit Kiss The Ground and its Regenerate America campaign to get healthy garden soil.

General Mills

Along with the corporatewide commitment to advance regenerative agriculture on 1 million farmland acres by 2030, food giant General Generators owns a number of brands with distinct soil health initiatives:

  • EPIC Provisions, maker of animal-based protein snack foods, partners along with domestic grass-fed suppliers to implement regenerative agriculture and holistic animals management. One of Epic’s top beef suppliers offers achieved Ecological End result Verification for its documented advancements in ground health, biodiversity and ecosystem function.
  • Building upon the longtime dedication to natural, Annie’s helps supplier facilities covert in order to regenerative procedures and measure outcomes such as dirt structure, nutrient availability, microbial diversity plus carbon stocks.
  • Clean-label snack brand LÄRABAR  funds regenerative almond study to help make almond farming more sustainable.
  • Cascadian Farm Organic  has long sourced certified-organic fruits, veggies and grains for its cereals, granolas and bars. Through the Cascading Change initiative , the brand is partnering with The Nature Conservancy to protect wildlife habitats, regenerate groundwater and implement a lot more sustainable farming practices within California’s Central Valley.
MegaFood MegaFood and with Kauai Organic Farms study regenerative agriculture

Supplements

MegaFood

Whole-food supplement brand MegaFood believes strongly in regenerative agriculture’s ability in order to address the particular soil crisis, reverse climate change plus increase nutritional density within food. The particular Certified W Corp uses its Healthful Farm Standard scorecard to find regenerative farming partners that align with its key values of building the soil, conserving resources and supporting thriving livelihoods. MegaFood also facilitates farmers in these efforts through on-farm investments plus consulting. Additionally , the company is conducting a five-year study with Kauai Organic Farms in order to measure the positive nutritional effect of regenerative practices.

True Grace Health

Founded by industry veterans and early champions associated with regenerative agriculture, new entrant True Elegance sources every ingredient pertaining to its nutrient-dense supplements and packaging with an eye towards human plus environmental wellness. The organization is joining up with Rodale Institute on the Vegetable Systems Trial , the particular first side-by-side study of organic versus conventional farming’s impact upon nutrient density in plants and co2 sequestration within the garden soil . True Grace furthermore provides funding to Rodale Institute’s organic consulting service, which assists farmers transition to regenerative organic systems.  

Ancient Nutrition

Historic Nutrition’s R. A. N. C. H Project embodies the supplement brand’s commitment to r egenerative a griculture, n utrition and c limate h ealth. Already carbon neutral, the company aims to become carbon negative simply by June 2024, in part by planting 1 mil perennials on its certified-organic, regenerative farmland to sequester carbon and yield superfoods to use in its products.  

Dr . Bronner’s Dr. Bronner's cocoa harvest in Ghana

Personal care products

Doctor Bronner’s

A longtime leader in regenerative, organic plus fair trade sourcing, Dr . Bronner’s co-founded the Regenerative Organic Accredited standard and is transitioning much of its provide chain to this benchmark. Within 2020, the brand debuted its first ROC items, Whole and White Kernel Virgin Coconut Oils. Last year Dr. Bronner’s launched a chocolate line to support farmers practicing soil-regenerating dynamic agroforestry (DAF) and has now partnered with  Ecosia in order to finance the particular expansion associated with DAF within Ghana.  

Thrive Natural Care

Innovative personal care brand Flourish Natural Treatment built the entire business model around regenerative ag. Knowing that will wild plants are potent and resistant, the organization mimics the region’s natural conditions on its regenerative farm in Costa Rica to grow skin-supporting native plants juanilama and fierrillo. A wide diversity of flora and fauna make the farm’s soil is usually rich in microorganisms while the entire endeavor enhances the livelihood of maqui berry farmers.    

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